First things first, do you have a business website? Before creating a microsite, you of course will want a main website to work off of. Second, do you know what a microsite is? A microsite is defined as an auxiliary website with independent links and address that is accessed mainly from a larger site. There are a number of reasons why marketers develop microsites and we will explore 3 below. Let’s get started!
1. Manage a Careers Page
One major reason we are approached by marketers to develop a microsite is to manage a separate careers and/or culture page that is associated with the main website yet has a unique look and feel. Often times, a careers page will be more culture-focused with a different design and voice than the corporate website. For this reason, marketers find it easier to use a microsite over a landing page.
Additionally, a microsite allows marketers to create separate navigation, such as “Our Culture”, “Job Openings” and “Apply Now”. Without a microsite, you may find this is a lot of information to fit on one page. Or you may not want your careers section taking up prime real estate on your website where service and product information could go. If careers and culture are important to your business, contact us about developing a microsite. In the mean time, check out this robust careers microsite we developed for Blain’s Farm & Fleet.
2. Feature a Particular Product or Service
Do you offer a particular product or service that is either new, more important than other products or services, or just has a lot of information? If so, a microsite may be the best wait to feature this product or service.
Some marketers opt to develop a microsite to announce a new product. This allows them flexibility to make the new product the center of attention without cannibalizing the other products they offer. In other cases, a company may have a service that is extremely robust and detailed. Because of this, they require more than the usual landing page to communicate the features and benefits of the service. By developing a microsite, the company can spotlight the particular service and give it its own unique style and voice. To feature a specific product or service on a microsite, give us a call to get started.
3. Set Up Unique Campaigns or Events
If you have a large fundraiser, annual conference or month-long sale coming up, developing a microsite is something to consider. Larger events or campaigns that require special attention at certain points during the year provide the perfect opportunity to develop a microsite. Maybe you have a lot of important information to share but you do not want the event to monopolize your homepage design. Create a microsite and direct users to it for more information. Again, the microsite offers flexibility in terms of design, content, voice and navigation. Before your next big event or campaign gets underway, contact us to discuss developing a microsite.
