In January of this year, Facebook rolled out new tools for fundraising. Many of these tools are “currently available for US-based 501(C)(3) nonprofits that have either signed up to collect donations directly on Facebook, or that can accept donations from Network for Good” (Nonprofits on Facebook). Read on to find out what these new tools are and see how your nonprofit can take advantage!
Live Video Fundraisers
Live video streaming on Facebook has become increasingly popular since it first rolled out to the public last April. Now, nonprofit organizations can take advantage of these multimedia capabilities by adding their fundraisers to live videos. With this capability, “viewers can contribute to [your] fundraiser during the live video” itself. How to add a donate button to your live broadcast.
Posts with Donate Buttons
In addition to fundraising during live videos, you can easily add donate buttons to your regular Facebook posts. Once you have applied for the donate button, adding it to your posts is as easy as a few quick steps. Learn more here.
Customized Nonprofit Landing Pages
Customized Nonprofit Landing Pages allow nonprofit organizations to create specialized pages where people can organize fundraisers, view existing fundraisers and more. Plus, these pages have unique URLs that can be used across all your digital marketing channels.
Other Ways to Collect Donations with the Donate Button
Once you have the donate button, there are an array of opportunities for you to maximize your reach.
1. Collect donations when people visit your Facebook page
If you’re a US-based 501(c)(3) organization, you can simply add a donate button directly to the header of your Facebook page.
2. Add a donate button to your ads
Make it easier to collect donations right from your Facebook ads by adding a donate button that takes users to a website of your choice where they can donate.
3. Encourage supporters to add a donate button to their posts
Garner new supporters and encourage them to spread the word by adding a donate button to their own posts.
If you are a nonprofit organization interested in increasing your online donations through Facebook, think about trying some of these new fundraising tools. If you need assistance setting up or managing your donate button or Facebook fundraiser, contact Informatics today.
