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  • I very much enjoyed the interaction with the Informatics team. They were committed, creative and cooperative website partner.

    Susan Assouline

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  • They’re affordable; efficient; brilliantly organized and have more than “delivered the goods” on design!

    Peter Sprague
    Premier Guitar
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  • The experts at Informatics guided us through the concept development, design, implementation, launch and “tweak” processes necessary for a new website.

    Leslie Schwarting
    Cedar Rapids Physician Hospital Organization
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  • Informatics designed a crisp, user-friendly site that is easy for members to navigate and provides a warm welcome to all.

    Nancy Quellhorst
    Iowa City Area Chamber of Commerce
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  • After spending months of working with another Web development company, Informatics took over my project and re-built our site from the ground up. The site they designed was more advanced, on time and on budget.

    Dan Quirk
    Find Obits
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Skip Navigation LinksHome > Services > Multimedia Development > RSS Feeds

RSS Feeds

Really Simple Syndication (RSS) is an XML-based format for content distribution.

You can think of RSS as a "web feed." Major news sites like NYTIMES.com, Wired, National Public Radio and many, many others all provide content in this format.

In a typical scenario of using web feeds, a content provider publishes a feed link on their site which end users can register to receive with an RSS aware program. Once registered, the software automatically checks the feed for changes and delivers information directly to the end user.


Compared to websites, web feeds have a few advantages for the user experience:
  • Users can be notified of new content without having to actively check for it.
  • The information presented to users in an aggregator is basic compared to most websites.
  • Media files can be automatically downloaded without user intervention.
  • Like Blogs and Podcasts, RSS offers another method of distributing content from your site.
Talk to us about how RSS may be right for your business goals.
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