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WEB TECHNOLOGIES THAT WOW

Informatics offers professional online services to help you succeed. From web design and development to video, photography, and everything in between, our services are here to solve your problems. We help you leverage your digital marketing strategy to effectively promote your brand, generate new leads, and drive qualified traffic to your website.

Online Website Development Services by Informatics

Web Design

Your website design encompasses both the graphical look and feel of your site as well as the underlying usability that helps users find what they are looking for. Web design focuses on a number of factors that impact user experience including color, responsiveness, and layout as well as images, information architecture and interactive elements. Our skilled staff can bring your particular vision to life or run with an idea, always working to exceed your expectations.

Adhering to Industry Standards

At Informatics we aim to develop an overall graphical look-and-feel for your website, giving the entire site a strong feeling of cohesiveness and professionalism. With each project we focus on ease of use, search engine optimization and current Internet design standards to keep you ahead of the curve.

Award-Winning Designs

Informatics boasts a long list of award-winning designs, pushing the envelope on technical and visual capabilities, while always being smart, intuitive and highly functional. We won't settle for less than the absolute best and work hard to bring our clients' visions to life. Don't know what you want? Our talented designers can take one simple idea and produce a beautiful, well-thought out concept that you are sure to love.

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Online Website Development Services by Informatics

Web Development

Quality web development offers the ease of use and functionality that best represents your business. With our dedicated team of developers devoted to your project, Informatics can transform your current website into an interactive strategic business tool, through our outstanding web development capabilities. We can recommend the right tools for your project, understanding that when it comes to web technology, one size does NOT fit all. Each site is unique, requiring different tools and focus areas.

Modern Technologies

At Informatics, we develop websites that are unique to each customer and their goals. Utilizing modern technologies, like responsive design, our developers focus on functionality, originality, and search engine optimization. Our modern technologies consist of mobile applications, custom web applications, and e-commerce solutions that take you a step above the rest.

Expert Capabilities

Developing websites and high functionality, online applications is our core competency and Informatics is known for developing websites designed with the highest standard of usability in mind. Throughout development and certainly after construction, our team will make sure your website is performing as expected and tested in numerous ways and for various parameters including HTML/CSS validation, accessibility, usability, and cross-browser compatibility.

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Online Website Development Services by Informatics

Content Management Systems

A content management system, or CMS, is software that enables non-technical personnel the ability to update their website without having to go through their web developers. That means quick and easy content edits, image uploads, and more! There are many different types of content management systems out there and when it comes to choosing, we don't like to look at one platform as one-size-fits-all. Instead, we believe that while a platform like WordPress may work great for some clients, a different CMS like Drupal, Concrete5, Joomla or even a custom approach will work better for others in the long term.


How do you choose the content management system that is right for your project? Informatics understands that every project is unique. As such, we know that one size does NOT fit all. We like to start by understanding your project goals, budget, timeline as well as your current and future plans for your site in order to help you determine the CMS that will fit your needs. Thus, it is important to understand the strengths and weaknesses of the top content management systems available.

WordPress

Doman wordpress.org
About An open-source, low cost and easy-to-use CMS with a large community. WordPress boasts a huge selection of plug-ins and widgets, as well as SEO benefits.
Ease of Use Technical experience is not necessary for managing a WordPress site. It is easy to quickly set up a simple site and intuitive to manage.
Key Features WordPress is the easiest site to use for those with little to no developer experience and offers a large community.
Optimum Uses Ideal for fairly simple websites and anyone looking for an easy-to-manage site. Add-ons make it easy to expand on the functionality.
Pros
  • Easiest site to manage
  • Large community
  • SEO benefits
  • Lowest cost option
Cons
  • Limited permissions
  • Security flaws
  • Lack of native content blocks
  • E-commerce limitations

Concrete5

Doman concrete5.org
About A completely open source and easy-to-use Content Management System for those with little development experience. It is an intuitive CMS with opportunity for extensions and add-ons.
Ease of Use Concrete5 is extremely easy to use and a very user-friendly CMS option for those who want to focus on the message and not the technology.
Key Features Concrete5 boasts a drag-and-drop feature that makes updating and adding new pages a breeze.
Optimum Uses Concrete5 is great for companies looking for a quick turn-around but with more advanced and integrated capabilities than what WordPress offers.
Pros
  • Moderately priced
  • Native content blocks
  • Ease of use
  • SEO benefits
  • Multiple site permissions
Cons
  • The native CMS offers many built in features but add ons may be limited.

Joomla

Doman joomla.org
About In terms of capabilities, it falls in the middle. While not as developer-oriented as Drupal, it has more complex site development options than Wordpress.
Ease of Use Joomla is moderately complex, but easier to use than Drupal. Installation and set-up are fairly simple and learning how Joomla works takes relatively little time.
Key Features Joomla is designed to perform as a community platform, offering strong social networking features.
Optimum Uses Great for E-commerce, social networking and mid-complexity web applications.
Pros
  • Offers the ability to build sites with plenty of content and structure flexibility.
Cons
  • Slightly complex to use

Drupal

Doman drupal.org
About An open-source, developer-friendly tool for building complex sites. Managing it does require some developer experience.
Ease of Use Drupal requires the most technical expertise of the four content management systems here. However, it also is capable of producing the most advanced sites.
Key Features Drupal is known for its ability to tag, categorize and organize complex content.
Optimum Uses Best for advanced and versatile sites, sites that require complex data organization and community platform sites with multiple users.
Pros
  • Great for advanced sites that require complex functionality and versatility
Cons
  • More expensive
  • More difficult to use for those with little to no developer experience

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Responsive Website Design Services

Responsive Design

Informatics implements responsive design technology that focuses on cross-platform compatibility and optimal viewing on all devices. Search engines penalize websites that are not responsive, giving a ranking boost to websites which can be optimally viewed on tablets and smartphones. As such, having a responsive website means greater SEO benefits and better usability for your audience.

Optimal Viewing

Responsive design ensures that your website responds to whatever device it is being displayed on, ensuring an optimal viewing experience for all users.

Search Engine Optimization

Search engines like Google are penalizing websites that are not responsive, hurting their overall SEO. See a boost in your SEO when you adopt responsive design.

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Informatics Online Ecommerce

E-Commerce

Creating and maintaining an online store is a necessary investment for any company looking to sell their products online, thus expanding their reach. Informatics' e-commerce solutions ensure high functionality and usability that will streamline the task of online shopping. Our experience with e-commerce guarantees an intuitive solution to draw in more leads and turn them into customers.

Positive Shopping Experience

Taking your brick-and-mortar store online has never been as important as it is today or as simple as it is with Informatics. We create and maintain your e-commerce website through intuitive design, enhanced functionality and a positive shopping experience for all of your online customers and prospects.

Online Donations

Informatics has worked with dozens of nonprofits to increase their donations with an e-commerce solution. With so many different nonprofits on the web, it is important that you reach out and grab a prospect's attention and keep them involved through the online donation process. To reach greater audiences and conduct an effective fundraising campaign, Informatics has high-quality e-commerce solutions.

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Mobile Website Development by Informatics

Custom Application

Our custom applications utilize browser-based software to take any paper-based process and streamline it as an online application. Our ability to customize such applications provides customers with creative freedom and unique opportunity when looking to develop a web app. We create custom applications suited for web, mobile, social and more.

Web Applications

Informatics develops custom web applications that streamline tasks and showcase originality. With cross-browser compatibility and the ability to share these applications on social networks, you are sure to reach audiences far and wide.

The Future is Mobile

The use of mobile devices to access the web has skyrocketed over the past few years. The popularity of mobile has increased the demand for mobile-friendly websites and custom mobile applications. Learn how you can reach a growing audience with text messaging, mobile e-mail marketing, mobile websites, mobile application development and location-based marketing.

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Search Engine Optimization Services, Informatics Inc

Search Engine Optimization

Search engine optimization is the process of improving your web presence in search engine results. Informatics offers search engine optimization services that meticulously focus on all of the details to help you get found. From identifying keywords, setting up landing pages, and optimizing HTML, to building links, activating your social strategy, and producing quality content, we help you cover all the bases.

Search Algorithms

Search engines like Google, Bing, and Yahoo are constantly changing their search algorithms to return the best results for various queries. Thus, getting found in search engines is a complex and ongoing process that requires a lot of attention. Informatics offers search engine optimization services that focus on the many facets including social media, keyword usage, content, links, code, and more!

Ahead of the Curve

Our SEO services encompass all of these elements to ensure that you get the most out of your website. We stay ahead of the curve, always aware of algorithm changes and best practices to help increase your visibility in online searches. With full transparency, ethical practices, and a collaborative relationship, Informatics offers professional search engine optimization services that cannot be beat.

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Informatics Multi-Server High Availability Hosting

Hosting

Looking for a solution to your web hosting needs? Our reliable progressive server management means that our clustered, multi-server environment gives you the horsepower you need to keep your site operating at peak capacity.

Keep Your Site Running

Robust, progressive traffic management with redundant monitoring systems, auto load balancing and different geographical locations promise to keep your site running smoothly regardless of traffic spikes.

Safe and Secure

Above all with hosting, we focus on round-the-clock security to keep your most important assets safe from malicious attacks. Our team monitors the internet 24/7 to proactively block such attacks and keep your site operating securely.

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Branding and Consulting Services Offered

Digital Marketing/Branding

Your website is your online store, and as with any store, you must work to get found. We employ digital marketing and branding techniques that put your best foot forward. Content development, email marketing, digital advertisements, and social media are among the online marketing tactics we use to promote your brand. The internet is a big place and if you want people to find your site, you need to protect your investment by employing digital marketing techniques.

No Assumptions!

Do not assume that people will just stumble across your site on the web. The internet is very big and growing all the time, making it more difficult for you to get found.

Social Media and More

Social media, email marketing, and blogging are all great ways to share your brand voice. An overall internet marketing strategy requires all of these tactics and more to really promote your business online.

An Established Strategy

Informatics has an established online marketing strategy that covers a full range of digital marketing and branding tactics to keep your business at the forefront.

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Social Media Services

Social Media Management

Social media is the newest trend in online marketing and has taken the world by storm in recent years. Our social media management services focus on your overall internet marketing strategy, weaving together the many moving pieces and working toward your end goal – driving more traffic to your site.

Crucial for Businesses

Social media is one of the top activities on the web, making it crucial for businesses to establish a presence. Informatics' Social Media Management focuses on research, strategy development, lead generation, brand awareness, and engagement. We put the power of relationships to work for your organization.

Premier Partners

Measuring the benefits of social media can be difficult, but Informatics realizes that in addition to tracking those key performance indicators, your social media sites become an extension of your brand and goodwill. Thus, we work hard to help you protect your reputation online. Our knowledge of new trends, experience with handfuls of social media sites, and content creation skills, make us the premier partner for your social media management needs.

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Online Marketing and Development Consulting

Consulting

Informatics has been providing web consulting services to associations, nonprofits, and businesses for over 17 years. If you have a website that is not getting the revenue stream that your organization needs or not receiving enough sales, members, donations, subscribers, or returning visitors, we can assess your current strategy and make way for improvements.

ENABLE COLLABORATION

To succeed in today's environment, businesses need to lead through increased complexity and volatility, enable collaboration across enterprise functions, and manage amidst constant change. Informatics provides web consulting services to associations, nonprofits, and businesses throughout the country, and beyond.

Improve Online Strategy

If your website or digital marketing strategy isn’t seeing the results you expected, Informatics can help. We will improve your online strategy through proven and industry-leading tactics. Let us show you how to boost performance and drive results.

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Informatics Services Images

Video/Photography

Informatics offers outstanding video production and photography to transform your brand and capture your vision. Elevating your brand can set you apart in the crowded online market place and custom video and photography will take you above and beyond the competition. Imagery can evoke emotional responses that connect you with your customers and keep you at the forefront.

Video

Informatics offers esteemed video production services that take you a step above the competition. We focus on bringing your vision to life, transforming your brand, and helping you take advantage of the best multi-media marketing options out there. Whether you want to create a viral YouTube video or an educational webinar, Informatics has the team, the tools, and the talent to help you succeed.

Photography

Our award-winning photographers capture imagery using the world's finest camera technologies and industry-leading techniques, including:

  • On site or studio shoots
  • Canon's Finest SLR's
  • Prime Lenses
  • HDR, Time-Lapse and Panoramic Imagery
  • Sophisticated Lighting Techniques

Motion Graphics

Motion graphics convey the illusion of motion and showcase a unique entity to multi-media content. Our capabilities in motion graphics encompass originality, tech-savvy and forward-thinking digital marketing tactics. For a unique digital element that stands out from the rest, Informatics' motion graphics is the solution.

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Webcasting Video Service

Webcasting

Webcasting is an affordable, effective communication option that allows you to broadcast to a large audience over the internet. Informatics' webcasting solutions provide organizations with cost-effective, high quality webcasts that help you reach and engage a wider audience, measure the impact of your communications and create a positive user experience.

Online Broadcasting

A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand.

Find a wider Audience

Our webcasting solutions aim to broadcast your message to a wider audience, utilizing all that technology has to offer, and depicting your brand as a forward-thinking, tech-savvy organization. We focus on providing you with a cost-effective, high quality, far reaching option for engaging with your audience and creating a positive user experience. Webcasting uses your live content for marketing, training, and corporate communications.

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