The Iowa City/Coralville Convention and Visitors Bureau works to promote the area as a tourist attraction, convention site and location for special events. An outdated website with stale content and impossible navigation did little to help sell the benefits of the area or enhance the image of the community and entice visitors.
Informatics developed a database driven site that has completely enhanced the way ICCCVB does business. The staff easily updates, deletes or adds information to the site instantly. For site visitors, the new site is vibrant and east to navigate. For ICCCVB staff, the site is now seen as a valuable marketing tool.