Facebook's recent algorithm change has caused many brands to rethink their social strategies in hopes of increasing engagement and organic reach. The algorithm is meant to promote "meaningful engagement," which means posts with more comments, shares and likes will have better reach.
One of the most effective ways to motivate your audience to engage with your social media posts is by creating and posting 'company culture' posts. If you are new to creating posts about your company culture, you've come to the right place! Our social media experts have the answers to your questions about creating your own unique company culture posts.
Q: Which types of content should I be posting?
A: Anything that showcases your employees or company accomplishments! You don't necessarily have to create company culture posts from scratch; there are likely post-worthy things happening all around you! Here are some examples of great content to use in your social media posts:
- Company events
- Employee celebrations (birthdays, work anniversaries, etc.)
- Employee features
- 'Behind the scenes'moments
- Holidays and special days
Simply make sure to highlight what makes working at your company unique! People relate to other people. Posting about the authentic inner-workings of your office is not only a good tool for connecting to your audience; it's also a great way to attract new talent!
Q: What if I'm not a photographer or graphic designer?
A: You don't have to be a professional to create great content for social media. When it comes to company culture posts, many people are simply using their smartphones to capture images. The key to taking photos for social media is to keep light and dimensions in mind. Good lighting makes for good photos, and it is easier to crop a photo to fit preferred dimensions than it is to add a border or other visual elements. For more tips, check out our blog posts on taking photos for social media and sizing images for various platforms.
Q: I don't have time to create all of these posts. What should I do?
A: So you want better company culture posts, but you can't find the time to do the leg work to make it happen? The solution is simple. Designate a few of your team members to create posts. For example, if some employees often attend events through your company, ask them to take pictures at each event for social media. Put someone in charge of taking pictures during team activities. This gives employees a chance to surprise you in unconventional ways, and it might even boost morale.
Now that you've learned the basics of creating company culture posts, it's time to get started on boosting your social media engagement! Contact Informatics for assistance with all your social media efforts, from tips on company culture posts to professional, well-designed content.