Content marketing is older than the United States. When Ben Franklin started “Poor Richard’s Almanack” to stimulate his printing business, he hit upon a promotional goldmine that continues to produce to this day. If you give audiences consistent, valuable, relevant content they will reward you with their loyalty.
Our content marketing strategy begins and ends with story. While other marketing efforts drive traffic to your site, content marketing keeps them engaged for longer periods of time, creating brand addicts who thirst to know: what happens next?