Coe College needed an updated website that positioned the institution as a regional leader in the face of shifting public perceptions of a college degree and increased competition from public universities in Iowa. The website needed to be easily configured and updated for ease of use by a staff that had grown accustomed to the previous (outdated) site. The new site needed to paint Cedar Rapids as a desirable location, and Coe as a fun, safe, and valuable choice for a college education.
- Web Design
- Web Development
- Custom Modules
- Responsive Design
- UI/UX Design
Special attention needed to be paid to the unique user experiences of prospective students, prospective parents, faculty and staff, employment seekers, and alumni. Advanced information architecture was employed in order to serve the needs of these distinct audiences.
Modern high-end visual assets were developed—videos, infographics, dynamic pictures—to keep these segments engaged, lowering the bounce rate and increasing conversions.