LL Pelling

Challenge

LL Pelling, an industry leader in industrial, commercial, and municipal paving required a new website with a fully responsive design. LL Pelling’s primary objectives were to educate their audience on the benefits of asphalt products and to translate that product knowledge and enthusiasm into increased sales leads through online bid requests.

Industry

Paving Contractor

Services

• CMS
• SEO
• Optimized Content
• Web Design
• Web Development

Solution

The Digital Marketing experts at Informatics exhaustively researched the online habits of LL Pelling’s target audiences, as well as the company’s competitors. One result of this research was a comprehensive list of keywords that content creators skillfully incorporated into on-site text, meta-titles, tags, and descriptions in order to improve LL Pelling’s ranking on search engine results pages.

Informatics also optimized images across the site with fast-loading dynamic properties that catch the user’s eye. These modern touches speak to LL Pelling’s role as a market leader and innovator.