Shive-Hattery had five specific goals when redesigning their website. First and foremost, they wanted to build an interactive and user-friendly website to promote their unique “One Firm” approach.View Project
Lil’ Drug Store Products wanted to create a website that both informed the user of negative consequences from smoking, as well as promoted their product, Nicotac – a gum that aids in quitting smoking. The goal was to educate the visitor about the product, without them feeling overwhelmed or confused. They were looking for a platform that would set them apart by comparing Nicotac prices and features against their competitors.
Manufacturing & Retail
An educational and branded website design centered around Nicotac that allowed users to be informed about the product along with seeing how they compared to similar products was a defining feature of the website design. Informatics was able to integrate blog functionality that was easy to access and sharable across other platforms. To help enhance search engine optimization, the Digital Marketing team performed keyword research and analysis, along with generating a structure to maintain Open Graph tags from social media on the site. In addition, they worked with the Lil’ Drug Store team to develop and launch a targeted search engine marketing campaign.