What is Live Streaming and Why Is It Important?
Traditional media services often focus on perfection. Camera angles are framed to reveal only the most relevant information. Lighting is carefully calibrated. The sound is scrubbed of interfering noise. Smooth edits contribute to a sense of seamless continuity.
And that worked for a long time. But now it’s time to get real.
Live streaming creates an immediate sense of urgency. FOMO (fear of missing out) isn’t just a fun acronym for ‘the kids’. In a world where information comes and goes at the speed of a rapidly refreshing Twitter feed, providing a live stream of valuable content activates your audience.
With the help of Informatics, you can capture the energy of a live broadcast while still maintaining a professional brand identity.
Multiple High Definition camera feeds route from our state-of-the-art studio into the control booth where our media services team can live edit your broadcast. After your live stream is complete, our media and marketing teams will collaborate to optimize the further distribution of this valuable asset.
Live in the now. Keep your brand identity fresh and current by going live.