Blogging provides tremendous value to real estate agents in a number of ways. Maintaining a blog will position you as a subject matter expert, improve your website’s search engine optimization, and generate new leads. To help you get started with your first batch of blog posts, we have come up with 10 value-added topics that are sure to intrigue.
1. Housing Trends
Explore the need-to-know housing trends in your market, giving your potential buyers insight into whether home sales are up or down and if it is a buyer’s market or seller’s market. You can also talk about mortgage rates and provide helpful tips for finding a mortgagee.
2. Property Taxes in Your Market
Review the property taxes of the different neighborhoods in your market. For some people, higher property taxes may be appealing due to the perceived quality of the neighborhood or school. On the other hand, buyers may be looking for lower property taxes in order to save a little money. Provide some helpful insight into what buyers can expect.
3. Local Getaways
For a fun blog post, conduct a little research on romantic, family, and friend getaways in your market. When moving to a new area, people are often looking for recommendations on where to go and what to do in their free time. Help them out and make a top ten list!
4. Home Improvement Tips
From landscaping to home décor, home improvement tips are extremely popular among homeowners. Spend some time exploring Pinterest and find a few helpful articles to source.
5. Buyer Frequently Asked Questions
Make a list of the most commonly asked questions you hear from buyers and turn it into an FAQ blog post. By answering these questions you can save time in your meetings and showcase your industry expertise.
6. Seller Frequently Asked Questions
On the other end of the spectrum, make a list of the questions you most often get from sellers. Again, answering these questions will position you as a subject matter expert and save time in your meetings.
7. Tips for Staging Your Home
Help your potential or current sellers stage their homes for showings and open houses by creating a “5 Tips” blog. Make recommendations about furniture, family mementos, pet belongings and more. All of those things that are second nature to you are foreign to your clients. Share your knowledge!
8. Your Listings
Create blog posts for your most interesting, most beautiful, or most popular listings. Showcase the cool features that the listing has to offer and make it super easy for buyers to take the next step.
9. Bests Apps for Buying or Selling Your Home
There are so many apps out there for buying and selling homes, so how do consumers know which ones to download? Use your professional insight to make a list of the top must-have real estate apps. Explain why they are beneficial and how they have helped your clients in the past.
10. How a Closing Works
For those who have never bought or sold a home before, a closing can be very confusing. Break down the steps that go into a closing, what is required of the buyer, and what is required of the seller. This will ensure that there are no surprises and everyone is prepared when the big day comes.
Look at you! You’re now prepared to blog for the next 2-3 months. If you need assistance with setting up or maintaining your real estate blog, please contact Informatics.
View the other Real Estate digital marketing blogs from this month:
5 Ways Real Estate Agents Can Use Social Media to Up the Ante
3 Email Marketing Tips for Real Estate Agents
SEO Best Practices for Real Estate Agents