Digital Marketing
How a National Ecommerce Company Grew Its Social Revenue by 110%
Our paid social, affiliate marketing and Google Display services boost Blain’s Farm & Fleet online
Email Marketing
As one of the most cost-effective ways to communicate with your audience, email campaigns can drive conversions right from the inbox.
What We Do
Powerful email creation that improves click and conversion rates
Create a striking signature template that tells recipients they can expect quality content precisely crafted to fit their needs. With experience working in a variety of platforms, from MailChimp and Constant Contact to LisTrak and Vertical Response, our team of digital marketers and graphic designers work together to capture the spirit, voice, and style of your brand with a delivery that works for both desktop and mobile.
As an agency that’s process driven and outcome obsessed, we analyze every aspect of your email and focus on testing to see what your audience responds to. Content, header text, button placement, calls to action, subject lines—we exhaust every possibility in order to send powerful, impactful emails.
Our Specialities
- Template Design
- A/B Testing
- List Management & Segmentation
Digital Marketing
How Hames Achieved a Click-Thru Rate 422% Above Average
Paid search ads cut through the clutter and smash industry averages for the manufactured home leader
Digital Marketing
How Future Systems' Emails Beat the Average Open Rate by 4x
Informatics' custom-designed and targeted email campaigns keep clients clicking
“The best thing about Informatics is their response time and communications. ... I can sleep at night knowing that I have a partner like Informatics who can handle all things digital if and when we need them.”
Emily Hauber, Marketing Manager, CITY Clean and SImple
49%
Average open rate for regional B2B service company.
15%
Average email click through rate for regional real estate company.
How We Do It
Template Design
Capture their eyes and interest with an email design that is branded, mobile-friendly, and built to convert. From there, our digital marketers create bite-sized, scannable text with clear calls to action.
A/B Testing
We know the importance of testing every element of your campaign. Subject lines, send times, email design, and content are all analyzed to see what resonates best with your audience.
List Management & Segmentation
Get your message to the right people at the right time with list management, subscriber management, and group segmentation. Waste less time and money on non-ideal customers.
Need help with your email game?
Let us help you start a new strategy with a free consultation.
Latest Insights
Aug 5, 2022, 10:36 AM
Is Your Marketing Strategy Prepared for a Recession?
You never want to end your marketing efforts in a recession, but you can't just keep the status quo, either. Here's how our digital marketing experts recommend adjusting your digital marketing strategy for the next downturn.
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Jul 21, 2022, 8:56 AM
3 Reasons to Do Marketing Training with Informatics
Training your in-house marketing team on new platforms and topics can feel like a tall order. Here’s how our digital marketing experts can make this essential activity a little easier.
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Jul 18, 2022, 8:56 AM
How to Choose an Email Marketing Platform for Your Business
Given that email marketing is one of the most cost-effective ways to communicate with your audience, it's a no-brainer for most marketing strategies. But with all the email marketing platforms out there, how do you choose? Here are three key factors to consider.
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Digital Marketing
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