Digital Marketing
How Future Systems' Emails Beat the Average Open Rate by 4x
Informatics' custom-designed and targeted email campaigns keep clients clicking
Email Marketing
As one of the most cost-effective ways to communicate with your audience, email campaigns can drive conversions right from the inbox.
What We Do
Powerful email creation that improves click and conversion rates
With experience working in a variety of platforms, from MailChimp and Constant Contact to LisTrak and Vertical Response, our team of digital marketers and graphic designers work together to capture the spirit, voice, and style of your brand with a delivery that works for both desktop and mobile.
As an agency that’s process driven and outcome obsessed, we analyze every aspect of your email and focus on testing to see what your audience responds to. Content, header text, button placement, calls to action, subject lines—we exhaust every possibility in order to send powerful, impactful emails.
Our Specialities
- Template Design
- A/B Testing
- List Management & Segmentation
YouTube Ads
How One Retailer Earned 300K+ Brand Impressions on YouTube
Creative and eye-catching YouTube Ads attract new audiences for Second Story Promotions
Digital Marketing
How a National Ecommerce Company Grew Its Social Revenue by 110%
Our paid social, affiliate marketing and Google Display services boost Blain’s Farm & Fleet online
“The best thing about Informatics is their response time and communications. ... I can sleep at night knowing that I have a partner like Informatics who can handle all things digital if and when we need them.”
Emily Hauber, Marketing Manager, CITY Clean and SImple
49%
Average email open rate for a regional B2B service company.
15%
Average email click-thru rate for a regional real estate company.
How We Do It
Template Design
Capture their eyes and interest with an email design that is branded, mobile-friendly, and built to convert. From there, our digital marketers create bite-sized, scannable text with clear calls to action.
A/B Testing
We know the importance of testing every element of your campaign. Subject lines, send times, email design, and content are all analyzed to see what resonates best with your audience.
List Management & Segmentation
Get your message to the right people at the right time with list management, subscriber management, and group segmentation. Waste less time and money on non-ideal customers.
Need help with your email game?
Let us help you start a new strategy with a free consultation.
Latest Insights
Feb 1, 2023, 10:10 AM
Meet Your New Marketing Assistants: AI Chatbots & ChatGPT
You've heard about AI chatbots like ChatGPT, but can they actually help you produce natural-sounding marketing assets? The answer is yes (with human supervision)! Here's what our digital marketing experts have learned.
Read Article
Jan 20, 2023, 4:23 PM
How to Update Your Customer Personas with Surveys
Don't have time for months of market research? Customer surveys are one way you can update your customer personas quickly and easily. Here's how to get started.
Read Article
Jan 10, 2023, 10:04 AM
Ask Informatics: What is Dynamic Content?
Can dynamic content be the change your marketing needs? Learn about supercharging your web designs and emails with personalized content in this expert primer.
Read ArticleNeed More?
Digital Marketing
Is your current web presence enough to get you found? Let us help you connect with your audience today.
