What We Do

Powerful email creation that improves click and conversion rates 

Create a striking signature template that tells recipients they can expect quality content precisely crafted to fit their needs. With experience working in a variety of platforms, from MailChimp and Constant Contact to LisTrak and Vertical Response, our team of digital marketers and graphic designers work together to capture the spirit, voice, and style of your brand with a delivery that works for both desktop and mobile. 

As an agency that’s process driven and outcome obsessed, we analyze every aspect of your email and focus on testing to see what your audience responds to. Content, header text, button placement, calls to action, subject lines—we exhaust every possibility in order to send powerful, impactful emails.  

Our Specialities

  • Template Design 
  • A/B Testing 
  • List Management & Segmentation 

“The best thing about Informatics is their response time and communications. ... I can sleep at night knowing that I have a partner like Informatics who can handle all things digital if and when we need them.” 

Emily Hauber, Marketing Manager, CITY Clean and SImple 
 

49%

Average open rate for regional B2B service company. 
 

15%

Average email click through rate for regional real estate company. 

How We Do It

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Template Design 

Capture their eyes and interest with an email design that is branded, mobile-friendly, and built to convert. From there, our digital marketers create bite-sized, scannable text with clear calls to action. 

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A/B Testing 

We know the importance of testing every element of your campaign. Subject lines, send times, email design, and content are all analyzed to see what resonates best with your audience.  

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List Management & Segmentation 

Get your message to the right people at the right time with list management, subscriber management, and group segmentation. Waste less time and money on non-ideal customers.

Need help with your email game? 

Let us help you start a new strategy with a free consultation.

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