The TikTok Ban, Explained for Marketers
Why is the U.S. government is so concerned about a social media app? We explain why a TikTok ban is being considered and what it means for digital marketers.
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May 25, 2023, 8:54 AM
Apr 26, 2023, 9:15 AM
How Do Geofencing Ads Work?
Geofencing ads can get you in front of your customers and closer to a conversion. Here’s how location-based ads can work for your digital marketing efforts.
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Mar 30, 2023, 1:15 PM
Need Help with HubSpot? You Need a Partner
Here's how our status as a HubSpot Solutions Partner can help you onboard and optimize the powerful marketing automation and CRM platform.
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Mar 16, 2023, 11:21 AM
7 Graphic Design Tips for Your Social Media Posts
Informatics' digital marketing experts share their tips for designing social media graphics that capture a scroller's attention. Here are 7 must-follow rules.
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Mar 2, 2023, 9:22 AM
EEAT Better with Google's Latest SEO Update
Google's new EEAT concept helps us understand what makes a webpage useful and trustworthy. Here's what it means for your SEO strategy.
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Feb 16, 2023, 4:30 PM
How We Made a One-Take Indoor Drone Video of Our Office
We've added indoor drone to the Informatics media production toolkit. But first, we demonstrated its capabilities in our own promo video. Here's how:
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Feb 1, 2023, 10:10 AM
Meet Your New Marketing Assistants: AI Chatbots & ChatGPT
You've heard about AI chatbots like ChatGPT, but can they actually help you produce natural-sounding marketing assets? The answer is yes (with human supervision)! Here's what our digital marketing experts have learned.
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Jan 20, 2023, 4:23 PM
How to Update Your Customer Personas with Surveys
Don't have time for months of market research? Customer surveys are one way you can update your customer personas quickly and easily. Here's how to get started.
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Jan 10, 2023, 10:04 AM
Ask Informatics: What is Dynamic Content?
Can dynamic content be the change your marketing needs? Learn about supercharging your web designs and emails with personalized content in this expert primer.
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Dec 20, 2022, 9:49 AM
Starfish Initiative: Wrapping Up with Mirrorbox
As our first Give Back initiative comes to a close, we're looking back at our collaboration with Mirrorbox Theatre and celebrating some big results.
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