Retail
Blain's Farm & Fleet
Informatics helps the regional retail leader reach new audiences and drive online sales with a full-service approach.
Google Ads & Bing Ads
Are your ads being clicked on? Effective search engine marketing puts your services in front of new customers who have intent to buy.
What We Do
Get the most out of your ad spend
Our Midwest-based digital marketers deploy eye-catching ads that push your products and services to the forefront and engage shoppers. Skilled search engine marketing (SEM) services provide your audience with the exact information, services or products they want, before they even know they want it.
We’ll make sure your ads are showing up in the right places, at the right time, and for the right people, whether that’s on Google, Bing, YouTube, or the next big search engine. We’re constantly analyzing and fine-tuning your campaigns to make sure every cent of your ad spend is contributing to a measurable business outcome.
Our Specialities
- Google Search Ads
- Google Display Ads
- Google Shopping Ads
- YouTube Ads
- Google Certified Partner
- Bing Ads
Insurance
UFG Insurance
Informatics works with this leading insurer to target and track its digital ad campaigns across programmatic, social, search and more.
Real Estate
Hames Homes
Hames Homes' paid search ads cut through the clutter and smash industry averages for the manufactured home leader
“We decided to expand our digital marketing efforts during the COVID-19 pandemic. With the help of Informatics, we were able to successfully launch Google Ads and other online display ads which assisted us with capturing a bigger client market.”
Mehnaz Afrin, Client Systems Administrator, Islamic Services of America
5.9%
Google Search Ad click-thru rate for regional real estate company.
15%
Increase in Shopping Campaign revenue for national ecommerce company.
How We Do It
Google Search Ads
Using structured snippets, callouts, and retargeting, we’ll convert leads into customers. Reach consumers further down the sales funnel with optimized ads designed to drive traffic to your site.
Google Display Ads
Elevate your ad strategy and reach new customers with these powerful brand awareness campaigns. With HTML5 ads, you can catch and hold users’ attention as they surf across the web.
Google Shopping Ads
Place your products in front of customers searching, along with all the information they need to convert. Automatically pull in your product feed and display up-to-date pricing.
YouTube Ads
Shoot and create an engaging YouTube ad with our Media Production team and reach your target audience. Supercharge your ROAS with the world's second-largest search engine.
Google Certified Partner
We're certified in Search, Video, and Shopping Advertising, and make it a priority to stay up-to-date on Google best practices, so you can stay ahead of the competition.
Bing Ads (Microsoft Advertising)
Accounting for almost 40% of desktop searches in the U.S., Bing is one place you don’t want to ignore. Ideal for B2B, Microsoft Advertising has new tools that can boost your bottom line.
Ready to launch your next ad campaign?
Reach out for a free consultation with our digital ad experts.
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We Test It: Google's Product Studio
Informatics tested the Google Merchant Centers Product Studio—a suite of free, AI-powered tools meant to enhance and create high-quality product images and videos. Dive in with us.
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Your Complete Guide to Local Lead Generation
It takes dedicated work and a good digital game to drive local traffic to your business. Our marketing experts break down the 3 strategies you need to know.
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Building a Specialty Healthcare Marketing Plan
Healthcare demands specific marketing strategies to be successful. Our experts offer their recommendations for creating a digital marketing plan that moves the needle for your clinic.
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Digital Marketing
Is your current web presence enough to get you found? Let us help you connect with your audience today.
