3 Key Differences Between GA4 and Universal Analytics
The GA4 transition is creeping closer every day. Here are three major reporting changes you can expect as you settle into Google's new web analytics interface.
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Analytics & Reporting
We believe all great strategy starts with data. Our experts can track your brand’s digital performance and spot new opportunities.
What We Do
Make tracking and analytics a foundational part of your strategy.
We know it takes knowledge and insight to strategize effectively. Our seasoned analytics experts understand where and how to look for the latest information and data, giving your business a competitive edge.
We are well-versed in data clarity—gathering, analyzing, and capitalizing on the data your marketing and website generate. From implementing tracking events to designing custom reporting dashboards through Google Data Studio, our data analysts can do it all.
Our Specialties
- Google Analytics (UA and GA4)
- Google Tag Manager
- Pixel Creation & Deployment
- Google Data Studio
- Data Clarity & Visualizations
- In-Depth Research & Analysis
"Informatics is very detail oriented and they know what it takes to be successful with digital media."
- Doug Marquardt, Lil' Drug Store Products
87%
The share of marketers that say data is their organization’s most underutilized asset. (Invesp)
57%
The share of marketers interpreting data incorrectly and getting poor results. (Marketing Evolution)
How We Do It
Google Analytics (UA and GA4)
Our analytics experts use Google's UA and GA4 platforms to monitor and quantify your webite's performance. Gain insights about your site health, channel acquisition, and other metrics to improve SEO and the user experience.
Google Tag Manager
Proper tagging is the foundation of tracking and analytics. Informatics' analytics experts use Google Tag Manager to organize your tags, allowing us to accurately track users and craft more targeted marketing campaigns.
Pixel Creation & Deployment
Our analytics experts can create tracking pixels, which identify a host of valuable information about web visitors. That data can then be used to make decisions about site layout, ad placements, and your overall marketing strategy.
Google Data Studio
We use Google Data Studio to create custom visual reports that highlight key statistics in real-time. See web traffic, email open rates, page conversions, or any other data important to your brand, all at a glance.
Data Clarity & Visualizations
Data can be overwhelming. That’s why our digital marketing analysts are experts in communicating the numbers. Our goal is to guide clients through the data, and to answer the “why” and “how” questions along the way.
In-Depth Research & Analysis
It's not just reports: Our analytics experts offer optimization recommendations informed by marketing trends and industry benchmarks. Our research ensures clients are setting the right goals and taking advantage of the latest tools.
Ready to transform your business with data?
Learn how we can accelerate your business with a free consultation.
Latest Insights
Jun 16, 2022, 11:07 AM
Mar 18, 2022, 8:43 AM
Google Sunsetting Universal Analytics in 2023
Google announced it will stop supporting its Universal Analytics interface in 2023. If you haven't made the switch to GA4, now is the time. Analytics expert Maddie Shepard offers three steps for getting started.
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Aug 5, 2021, 8:37 AM
4 More Must-Know Features in Google's GA4
Google's latest Analytics update, GA4, is packed with features that can help you find more insights in your data. Informatics' GA4 guru, Maddie Shepard, highlights four of her favorites.
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Digital Marketing
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