What We Did
Right Pros Reached with Targeted Ad Strategies
A client for more than a decade, national architecture and engineering firm Shive-Hattery recently turned to Informatics to refresh its website and boost its online presence. Informatics’ team developed an efficient, visual site and a two-pronged marketing approach that promoted Shive’s general brand awareness, along with specific service areas in specific markets, through the use of hyper-targeted paid advertisements.
As a result, Shive’s service-based ads are now among the most viewed by industry searchers, while its site continues to build brand awareness across its territories.
- Web Design
- Web Development
- Google Ads
- Bing Ads
Design | Construction
increase in paid search traffic after ad campaign launch
top impression rate achieved by service-specific Bing campaign
growth in new users since site launch
“We wanted our website to be uncomplicated to manage, pleasant to look at, and simple to navigate. Informatics delivered.”
- Michelle Bailey, Shive-Hattery
Global Halal Certification Board Gains Ground with Smart Ad Strategy