What We Did

Right Pros Reached with Targeted Ad Strategies

A client for more than a decade, national architecture and engineering firm Shive-Hattery recently turned to Informatics to refresh its website and boost its online presence. Informatics’ team developed an efficient, visual site and a two-pronged marketing approach that promoted Shive’s general brand awareness, along with specific service areas in specific markets, through the use of hyper-targeted paid advertisements.

As a result, Shive’s service-based ads are now among the most viewed by industry searchers, while its site continues to build brand awareness across its territories. 

Services Rendered

  • Web Design 
  • Web Development 
  • Google Ads 
  • Bing Ads 

Website

shive-hattery.com

Industry

Design | Construction

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241%

increase in paid search traffic after ad campaign launch

94%

top impression rate achieved by service-specific Bing campaign 

 

16.6%

growth in new users since site launch 

“We wanted our website to be uncomplicated to manage, pleasant to look at, and simple to navigate. Informatics delivered.” 

- Michelle Bailey, Shive-Hattery 

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