Digital Marketing + Web Design Case Study
How Shive-Hattery Grew its Paid Search Traffic by 241%
A redesigned website and a hyper-targeted ad campaign boost the A&E firm’s visibility
What We Did
Reached the right pros with a new website and targeted ads
A client for more than a decade, national architecture and engineering firm Shive-Hattery turned to Informatics in 2019 to refresh its website and boost its online presence. Informatics’ Web Design team responded with an efficient and highly visual site that spotlights the firm’s work, while also positioning it as an industry thought leader with blogs, news and insight articles. The result was a jump in web engagement, including a 64% increase in average session duration.
Once the site launched, Informatics’ Digital Marketing team took over, creating a two-pronged marketing approach that built Shive-Hattery’s general brand awareness while also targeting specific service areas in distinct markets through the use of Google and Bing ads.
One year later, Shive’s service-based ads are among the most viewed by industry searchers, while the website continues to draw new users from across the firm’s territories.
241%
Increase in paid search traffic after ad campaign launch
94%
Top impression rate achieved by Shive's Bing ad campaign
17%
Growth in new users since site launch
Services Rendered
- Web Design
- Web Development
- Google Ads
- Bing Ads
“We wanted our website to be uncomplicated to manage, pleasant to look at, and simple to navigate. Informatics delivered.”
- Michelle Bailey, Shive-Hattery
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