What We Did

Digital marketing efforts improve searchability and increase web traffic

The Overture Group, a search and compensation consulting firm, has partnered with Informatics on its digital marketing efforts since 2018. They first turned to Informatics to create and promote social and blog content, so they could focus on client needs. In 2021, they also tasked Informatics with creating a new website that would accelerate their online brand efforts.

Informatics leveraged its SEO insights and strategically developed content to help The Overture Group reach more potential clients. The result has been a sizable increase in website traffic and higher client conversion rates.

Services Rendered

  • Social
  • Email
  • Blog
  • SEO
  • Web Design
  • Web Development
  • Tracking

Website

www.theoverturegroup.com

Industry

Business Consulting

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30%

Overall increase in website visitors from 2018 to 2021

130%

Increase in visitors through Google from Q1 2018 to Q1 2021

15%

Increase in website conversions from Q1 2018 to Q1 2021

Informatics has helped us with social media and reaching different audiences that might not get touched otherwise. They have taken that portion of the marketing into their hands so we are able to focus on providing great care to our own clients.”

Jamie Mead, Recruiting Talent Manager

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