Digital Marketing Case Study: Overture Group

What We Did

Built an effective digital presence that draws in new talent

The Overture Group, a search and compensation consulting firm, first partnered with Informatics in 2018 to develop its digital brand. Our teams started with engaging social media and blog campaigns that took the pressure off The Overture Group’s marketing team, and moved onto a web redesign aimed at further establishing the firm’s expertise in the competitive search arena.

Informatics’ Digital Marketing team leveraged its SEO insights and strategically developed content to help The Overture Group reach more potential clients and establish its thought leadership. Informatics’ Web Design team, meanwhile, organized and restructured the reams of useful information on The Overture Group’s previous site, and created a sleek new look for the firm's web visitors.

The result has been a sizable increase in website traffic and higher client conversion rates that continue to improve over time.

130%

Increase in visitors from Google from 2018 to 2021

60%

Increase in referral traffic one year after launch

15%

Increase in website conversions from 2018 to 2021

Website

www.theoverturegroup.com

Industry

Business Consulting

Services Rendered

Social Media Marketing
Email Marketing
Content Development
SEO
Web Design
Web Development
Analytics / Tracking

“Informatics has helped us with social media and reaching different audiences that might not get touched otherwise. They have taken that portion of the marketing into their hands so we are able to focus on providing great care to our own clients.”

Jamie Mead, Recruiting Talent Manager, The Overture Group