What We Did
Creative YouTube Campaign Boosts Brand Awareness
In early 2021, promotional products leader Second Story Promotions was looking to boost its brand presence online and try something new. The company decided to create a video ad for YouTube, and partnered with Informatics’ full-service media production team to bring the pieces together. Informatics developed a unique “appearing products concept,” wrote the scripts, filmed the commercial in office and edited it all together, complete with visual effects.
The result was a successful campaign that introduced Second Story Promotions to YouTube viewers, and surpassed the platform’s average click-thru and viewership rates. The company was so satisfied with the result, they asked Informatics to produce another campaign in the fall.
- YouTube Ads
- Video Production
- Script Writing
- Motion Graphics
- Audio Production
Percentage of users watching full ad (average is 31%)
Average ad click-thru rate (average is .51%)
“Second Story Promotions always has a positive experience creating YouTube ads with Informatics. From strategy, creative, filming, roll out to advertising analytics, Informatics’ expertise is just what we need to reach our customers on this important platform. Informatics has a true passion for helping us increase leads!”
Abby Bachman, Marketing Specialist
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