What We Did
Supercharged sales with targeted content
Woodworking and metalworking tool giant Grizzly Industrial needed help polishing its specialized social media content, made for a passionate audience that votes with its dollars. Informatics' Digital Marketing team responded with a targeted social media and paid advertising strategy built on best practices and deep researched insights on Grizzly's market to help supercharge its sales funnel.
The results have smashed even Grizzly’s most aggressive goals, with return on ad spend (ROAS) rates regularly reaching into the thousands. While 400-500% would be considered great by most marketers, a Facebook single image ad run after Christmas 2021 set a record ROAS of 53,580% and a recent social ad campaign hit nearly 39,700%.
The company’s Facebook page engagements and organic impressions have all climbed by double digits since partnering with Informatics, and it now regularly explores new social platforms, ad types and messaging. Grizzly now reaches audiences through dozens of social media posts and Pinterest Pins a month, as well as through video platforms like Instagram Reels.
ROAS on one post-Christmas sale ad
Views generated on 16 Instagram Reels
Facebook engagement growth (Sept. 2021-June 22)
- Google Ads
- Analytics & Tracking
- Social Media Marketing
Grizzly Industrial has transformed from what had been a woodworking hobby into one of the largest machinery companies in the United States.
Creative and eye-catching YouTube Ads attract new audiences for Second Story Promotions
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