Digital Marketing
How We Helped a Product Retailer Double Its Online Revenue
Informatics' content development and paid advertising experts help Second Story Promotions boost conversions
Search Engine Optimization
Want to show up in search results? Our expert SEO services build a strong foundation that gets you found online.
What We Do
Rank higher, reach your audience, and grow your revenue
As search engines become more sophisticated with the algoritms they use to rank websites, so do search engine optimization (SEO) tactics. By combining research, content marketing, technical SEO, ongoing tracking, and reporting, we develop an integrated strategy that gives you an edge on your competition and drives visitors straight to your site.
Skilled SEO strategy goes beyond making your site visible. Whether you’re looking to collect emails, earn a share, get a like, or sell directly, we integrate analytics with creative content to motivate and engage your audience.
Our Specialties
- Keyword Research
- Content Marketing
- Technical Optimization
- Google Analytics
- Voice Search
- Local SEO
Web Design + Development
How a Linn County Agency Boosted its Web Traffic by 127%
The Solid Waste Agency increases its visibility with a new website and SEO-focused content
Digital Marketing + Web Design
How We Helped a National Insurer Refresh its Brand Identity
UFG Insurance refines its customer approach with paid and organic social media, SEO content and a new website.
“We saw a significant increase in our organic traffic and organic leads coming into our website. We’re definitely happy.”
– Suzette Sawvell, Marketing Project Manager, Per Mar Security Services
31%
Increase in monthly organic web sessions for one Midwestern SEO client.
19%
Increase in conversions for one medical office after adding site schema markup.
How We Do It
Keyword Research
Attract customers to your website using industry-leading tools to research keyword search volume, trends, and performance, and learn what they're searching for.
Content Marketing
Our skilled content writers will develop search engine optimized content that drives traffic to your website. Combine that with effective calls to action and watch your conversion rates rise.
Technical Optimization
Make your site appealing to humans and bots alike. Our Web Development team is well-versed in technical optimization redirects, site speed, structured data, and security.
Google Analytics
Our analytics experts use Google Analytics (GA4) to track visitor behavior, attribution, and conversion rates, ensuring your site is fully optimized. With Google Data Studio, you can see the results in real-time.
Voice Search
Make sure you’re being found online when people ask Alexa or Siri for help. Our expertise in question-based SEO keeps your brand front and center, no matter the channel.
Local SEO
Appear higher in search results. Our SEO experts incorporate location-based keywords, meta data, Google My Business, and Google Maps optimization into your SEO strategy.
Ready to be found with better SEO?
Let us make it easy with a free consultation.
Latest Insights
Mar 2, 2023, 9:22 AM
EEAT Better with Google's Latest SEO Update
Google's new EEAT concept helps us understand what makes a webpage useful and trustworthy. Here's what it means for your SEO strategy.
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Feb 1, 2023, 10:10 AM
Meet Your New Marketing Assistants: AI Chatbots & ChatGPT
You've heard about AI chatbots like ChatGPT, but can they actually help you produce natural-sounding marketing assets? The answer is yes (with human supervision)! Here's what our digital marketing experts have learned.
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Aug 22, 2022, 11:54 AM
Lead Generation: 6 Ways You're Doing It Wrong
Lead generation is tough, but it doesn't have to be. Our Digital Marketing experts offer up 6 of the most common lead gen errors they see when evaluating new clients.
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Digital Marketing
Is your current web presence enough to get you found? Let us help you connect with your audience today.
