Government
Cedar Rapids/Linn County Solid Waste Agency
Informatics helped the regional agency reach new audiences with web design, SEO-focused content, and digital marketing expertise.
Search Engine Optimization
Want to show up in search results? Our expert SEO services build a strong foundation that gets you found online.
What We Do
Rank higher, reach your audience, and grow your revenue
As search engines become more sophisticated with the algoritms they use to rank websites, so do search engine optimization (SEO) tactics. By combining research, content marketing, technical SEO, ongoing tracking, and reporting, we develop an integrated strategy that gives you an edge on your competition and drives visitors straight to your site.
Skilled SEO strategy goes beyond making your site visible. Whether you’re looking to collect emails, earn a share, get a like, or sell directly, we integrate analytics with creative content to motivate and engage your audience.
Our Specialties
- Keyword Research
- Content Marketing
- Technical Optimization
- Google Analytics
- Voice Search
- Local SEO
Insurance
UFG Insurance
Informatics works with this leading insurer to target and track its digital ad campaigns across programmatic, social, search and more.
Nonprofit
The Eastern Iowa Arts Academy
A fresh website design and a new fundraising video pay off for the Eastern Iowa Arts Academy
“We saw a significant increase in our organic traffic and organic leads coming into our website. We’re definitely happy.”
– Suzette Sawvell, Marketing Project Manager, Per Mar Security Services
31%
Increase in monthly organic web sessions for one Midwestern SEO client.
19%
Increase in conversions for one medical office after adding site schema markup.
How We Do It
Keyword Research
Attract customers to your website using industry-leading tools to research keyword search volume, trends, and performance, and learn what they're searching for.
Content Marketing
Our skilled content writers will develop search engine optimized content that drives traffic to your website. Combine that with effective calls to action and watch your conversion rates rise.
Technical Optimization
Make your site appealing to humans and bots alike. Our Web Development team is well-versed in technical optimization redirects, site speed, structured data, and security.
Google Analytics
Our analytics experts use Google Analytics (GA4) to track visitor behavior, attribution, and conversion rates, ensuring your site is fully optimized. With Google Data Studio, you can see the results in real-time.
Voice Search
Make sure you’re being found online when people ask Alexa or Siri for help. Our expertise in question-based SEO keeps your brand front and center, no matter the channel.
Local SEO
Appear higher in search results. Our SEO experts incorporate location-based keywords, meta data, Google My Business, and Google Maps optimization into your SEO strategy.
Ready to be found with better SEO?
Let us make it easy with a free consultation.
Latest Insights
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The Hidden SEO Costs of Faceted Navigation
Filters are great for UX—but a nightmare for SEO if unmanaged. Learn how to tame faceted navigation for better crawlability and rankings.
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The New Web Metrics: What You Should Be Prioritizing Now
Your old web metrics are officially obsolete now that AI-powered search is rewriting the rules. Read on to discover the new KPIs that actually matter for your marketing efforts.
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Jan 30, 2025, 1:00 PM
What is a Lead Generation Agency, and Do I Need One?
Lead gen is hard—find a partner who can help you do it better.
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Digital Marketing
Is your current web presence enough to get you found? Let us help you connect with your audience today.
