Web Design + Development Case Study
How a Local Arts Nonprofit Grew New Web Users by 2,300%
A fresh website design and SEO focus pays off for the Eastern Iowa Arts Academy
What We Did
Crushed site visitor expectations with a high-performance website
The Eastern Iowa Arts Academy, a Cedar Rapids-based non-profit offering art and music instruction, approached Informatics in 2018 with a challenge: Design a website that not only makes it easy for current and prospective students to find course offerings, but also increases community awareness of the organization and the wide range of activities it offers.
Informatics’ teams responded with a modern, responsive website that seamlessly integrates EIAA’s existing event management and ticketing software, while also fine-tuning the site’s SEO profile for maximum discoverability. The result was a massive jump in new site visitors a year after launch, a nearly 60% increase in blog views and a 26.7% reduction in the bounce rate, proving that visitors were finding the site and engaging with its content.
Increase in new users one year post-launch
YoY increase in new user blog page views
Decrease in site bounce rate post-launch
Education | Non-Profit
- Web Design
- Web Development
- Analytics / Tracking
EIAA’s programming facility, located at 1847 E Avenue NE, houses both a professional Music Studio, including a full recording studio, and an Arts Studio.
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