
Digital Marketing Case Study
How a National Ecommerce Company Grew Its Social Revenue by 110%
Our paid social, affiliate marketing and Google Display services boost Blain’s Farm & Fleet online
What We Did
Doubled Blain’s digital presence in a year
With a fast-growing ecommerce presence, Midwestern retailer Blain’s Farm & Fleet looked to longtime partner Informatics to help expand its digital presence and reach new customers. Our Digital Marketing team responded with a new ecommerce marketing strategy aimed at increasing online sales, brand awareness and customer loyalty through a combination of paid social ads, affiliate programming and Google Display ads.
Once the strategy was fully implemented, Blain’s more than doubled its paid social ad revenue and doubled its Google Display ad impressions thanks to targeted and unique creative. With our longtime partnership in such a dynamic industry, Blain’s trusts the team of experts at Informatics for guidance on the latest industry trends and platforms.


110%
YoY revenue growth from paid social ads
65%
YoY revenue growth from affiliate marketing
99%
YoY increase in Google Display impressions

Services Rendered
- Affiliate Marketing
- Google Display Ads
- YouTube Ads
- Geofencing
- Social Media Marketing
- Social Listening
“The Informatics team is an indispensable part of our affiliate marketing program. Their expertise and attention to detail are astounding, and the team will often go above and beyond to help us achieve our goals.”
- Justin Brunner, E-Commerce Marketing Assistant, Blain’s Farm & Fleet




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