What We Did

National Regional Retailer Boosts Revenue Through Smart Targeting

As Blain’s Farm & Fleet responded to the expansion of ecommerce brought on by the events of 2020, it looked to longtime partner Informatics to help it reach new customers and grow its online sales. Informatics leveraged its expertise in affiliate marketing to build relationships with top publishers, minimize their commission rates and grow its affiliate revenue by double-digits over the year.

The agency also helped Blain’s target the right shoppers through established and emerging marketing methods, including video, geofencing and micro-influencer campaigns. The result was a sizable jump in impressions, clicks and sales, despite a difficult economic environment.


Website

www.farmandfleet.com

Industry

Retail | Ecommerce

iPhone Blains' Farm & Fleet Mobile

20%

20% YoY revenue growth from paid social ads

10.6%

YoY growth in average affiliate order value

12.95

ROAS on affiliate marketing

“The Informatics team is an indispensable part of our affiliate marketing program. Their expertise and attention to detail are astounding, and the team will often go above and beyond to help us achieve our goals. In my experience, they’ve proven to be versatile and knowledgeable – capable of giving assistance and insight at virtually every level of the affiliate marketing game. I cannot recommend them strongly enough to anyone who wants to understand the success of our affiliate program.”

- Justin Brunner, E-Commerce Marketing Assistant | Blain’s Farm & Fleet

An infographic about a kayak for Blain's Farm & Fleet
An infographic about ice fishing for Blain's Farm & Fleet A social ad created for Blain's Farm & Fleet A banner for Blain's Farm & Fleet

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