What We Did

Doubled Blain’s digital presence in a year

With a fast-growing ecommerce presence, Midwestern retailer Blain’s Farm & Fleet looked to longtime partner Informatics to help expand its digital presence and reach new customers. Our Digital Marketing team responded with a new ecommerce marketing strategy aimed at increasing online sales, brand awareness and customer loyalty through a combination of paid social ads, affiliate programming and Google Display ads.

Once the strategy was fully implemented, Blain’s more than doubled its paid social ad revenue and doubled its Google Display ad impressions thanks to targeted and unique creative. With our longtime partnership in such a dynamic industry, Blain’s trusts the team of experts at Informatics for guidance on the latest industry trends and platforms.

iPhone Blains' Farm & Fleet Mobile


YoY revenue growth from paid social ads


YoY revenue growth from affiliate marketing


YoY increase in Google Display impressions

Blain's Farm & Fleet Logo




Retail | Ecommerce

Services Rendered

  • Affiliate Marketing
  • Google Display Ads
  • YouTube Ads
  • Geofencing
  • Social Media Marketing
  • Social Listening

“The Informatics team is an indispensable part of our affiliate marketing program. Their expertise and attention to detail are astounding, and the team will often go above and beyond to help us achieve our goals.”

- Justin Brunner, E-Commerce Marketing Assistant, Blain’s Farm & Fleet

An infographic about a kayak for Blain's Farm & Fleet
An infographic about ice fishing for Blain's Farm & Fleet A social ad created for Blain's Farm & Fleet A banner for Blain's Farm & Fleet


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