How a National Ecommerce Company Grew Its Social Revenue by 110%

Doubled Blain’s digital presence in a year

With a fast-growing ecommerce presence, Midwestern retailer Blain’s Farm & Fleet looked to longtime partner Informatics to help expand its digital presence and reach new customers. Our Digital Marketing team responded with a new ecommerce marketing strategy aimed at increasing online sales, brand awareness and customer loyalty through a combination of paid social ads, affiliate programming and Google Display ads.

Once the strategy was fully implemented, Blain’s more than doubled its paid social ad revenue and doubled its Google Display ad impressions thanks to targeted and unique creative. With our longtime partnership in such a dynamic industry, Blain’s trusts the team of experts at Informatics for guidance on the latest industry trends and platforms.