Retail
Second Story Promotions
Creative and eye-catching YouTube Ads attract new audiences for Second Story Promotions
Content Marketing
While other marketing techniques drive visitors to your website, great creative content keeps them there longer.
What We Do
Position yourself as a thought leader with brilliant content
As subject matter experts in writing for the web, we understand the nuances of content management, from writing blog posts to landing pages and whitepapers. We’ll help you create a compelling and informative narrative that moves your audience to action.
Whether we’re creating content from scratch or updating existing webpages, every writing project starts with deep keyword research. After uncovering the words customers are using online to find you and your competitors, we fine-tune your text, optimize meta descriptions, and maximize other SEO factors to help your site climb to the top of organic search engine results.
Our Specialities
- Blogging
- Website Content
- Scripts & Storytelling
- Visual Content
- Ad Copy
- Whitepapers
Professional Services
Future Systems
Informatics' custom-designed and targeted email campaigns keep clients clicking
Real Estate
Hames Homes
Hames Homes' paid search ads cut through the clutter and smash industry averages for the manufactured home leader
“We have had a great experience working with Informatics. It feels great knowing our marketing is in good hands. They are a great partner to work with—very reliable, communicative and thorough. They always have our best interest on their minds.”
Jaime Mead, Recruiting Talent Manager, The Overture Group
44%
Increase in monthly website visitors for local realtor after launching SEO-focused blog.
143%
Month-over-month increase in blog views for national insurance company.
How We Do It
Blogging
Our content marketing team will help you create a blog that’s engaging, inspiring, and filled with educational content that not only represents your brand voice, but is SEO friendly.
Website Content
After completing thorough SEO research, we’ll compose keyword-rich content that appeals to visitors and web crawlers alike. And with proper placement and formatting, we'll make sure it looks great on every device.
Scripts & Storytelling
Our content marketing team is focused on storytelling, whether it takes the form of a commercial script, a YouTube ad or a podcast ad. We know how to drive your audience to act.
Visual Content
Our writers and designers collaborate to transform complex content into understandable, visually appealing assets like explainer videos and infographics.
Ad Copy
Powerful ads start with captivating copy. We focus on crafting strong calls to action that tell the viewer exactly what they should do next.
Whitepapers
Pair educational content with visual components to offer an informative whitepaper. We’ll conduct meticulous research and develop a custom, branded design.
Let us tell your story with great creative
Reach out today for a free consultation.
Latest Insights
Sep 5, 2024, 10:39 AM
Building a Specialty Healthcare Marketing Plan
Healthcare demands specific marketing strategies to be successful. Our experts offer their recommendations for creating a digital marketing plan that moves the needle for your clinic.
Read Article
Jul 24, 2024, 10:29 AM
Content Marketing in the Age of AI Overviews
Google’s new AI Overviews summarize multiple sites to generate its own answer for searchers. Does that mean your blog is out of business? Not exactly. Our content marketing experts explain.
Read Article
May 1, 2024, 9:16 AM
5 Ways B2B Content Marketing is Different from B2C
Content marketing is one of the most effective tools for reaching a business audience, but it also requires a uniquely business approach. Our content experts offer five tips to boost your next campaign.
Read ArticleNeed More?
Digital Marketing
Is your current web presence enough to get you found? Let us help you connect with your audience today.
