What We Did

New Pioneer's Reenvisioned Website Increases Brand Awareness

When community grocery cooperative New Pioneer recently set out to upgrade its digital presence, it realized it needed both a new ecommerce backbone and a customer-facing website. The nonprofit partnered with Informatics to develop the public component, with the goal of creating a faster, more engaging experience—particularly on mobile. Informatics responded with a robust and visually appealing design that properly showcases New Pi’s inventory, but also doubles down on education, with recipes, producer spotlights and more.

The result has been more traffic and customer engagement, helping to spread New Pi’s mantra of “Locally Grown, Community Owned.” 

Services Rendered

  • Web Design 
  • Web Development 
  • Blog 

Website

newpi.coop

Industry

Food & Beverage

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724%

increase in new website users 3 months after launch (YoY)

313%

increase in referral traffic 3 months after launch (YoY) 

61%

increase in social-driven traffic 3 months after launch (YoY) 

“Working with Informatics has been a great partnership. They led us through our latest site rebuild and delivered a dynamic site that customers actively engage with.” 

Melanie Roling, Marketing and Design Lead, New Pioneer Food Co-op 

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