What We Did
Refreshed a local brand with great design and content
When community grocery cooperative New Pioneer set out to upgrade its digital presence, it realized it needed both a new ecommerce backbone and a customer-facing website. The nonprofit partnered with Informatics to develop the public component, with the goal of creating a faster, more engaging experience—particularly on mobile.
Our Web Design team responded with a robust and visually appealing website that properly showcases New Pi’s inventory, but also doubles down on education, with recipes, producer spotlights and more. Our Digital Marketing experts also partnered with New Pi’s team on new blogs, helping to support the design rollout with a multilayered content marketing strategy.
The result has been more traffic and customer engagement, helping to spread New Pi’s mantra of “Locally Grown, Community Owned.”
YoY increase in new website users 3 months after launch
YoY increase in referral traffic 3 months after launch
Increase in pageviews after blog campaign launch
Food & Beverage
- Web Design
- Web Development
- Digital Marketing
- Content Development
“Working with Informatics has been a great partnership. They led us through our latest site rebuild and delivered a dynamic site that customers actively engage with.”
Melanie Roling, Marketing and Design Lead, New Pioneer Food Co-op
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