What We Did

Redesigned a website and strengthened a community

As the premier professional organization for those overseeing the training of psychiatric residents, the American Association of Directors of Psychiatric Residency Training needed a new website that could host information and teaching materials, while also building a sense of community.  

Informatics designed a fully featured website that opens with a large resource search box, and organizes its large amount of material. We then added professional video and photographs from past annual meetings, and SEO-forward content to maximize its searchability for those new to the profession. The result is a reference-worthy site that psychiatric residents and doctors can’t help but bookmark—a fact proven by its 63% jump in direct traffic visits one year post-launch.

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increase in direct traffic YoY, 3 months after launch


increase in new users 


increase in pageviews 






Born in 1970, the American Association of Directors of Psychiatric Residency Training works to further the education and professional development of psychiatry educators and program coordinators. 

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