How One Medical Training Org Boosted Direct Traffic by 63%

Redesigned a website and strengthened a community

As the premier professional organization for those overseeing the training of psychiatric residents, the American Association of Directors of Psychiatric Residency Training needed a new website that could host information and teaching materials, while also building a sense of community.  

Informatics designed a fully featured website that opens with a large resource search box, and organizes its large amount of material. We then added professional video and photographs from past annual meetings, and SEO-forward content to maximize its searchability for those new to the profession. The result is a reference-worthy site that psychiatric residents and doctors can’t help but bookmark—a fact proven by its 63% jump in direct traffic visits one year post-launch.