
Web Design + Development Case Study
How One Medical Training Org Boosted Direct Traffic by 63%
AADPRT’s website becomes a trusted tool thanks to new site architecture and UI/UX.
What We Did
Redesigned a website and strengthened a community
As the premier professional organization for those overseeing the training of psychiatric residents, the American Association of Directors of Psychiatric Residency Training needed a new website that could host information and teaching materials, while also building a sense of community.
Informatics designed a fully featured website that opens with a large resource search box, and organizes its large amount of material. We then added professional video and photographs from past annual meetings, and SEO-forward content to maximize its searchability for those new to the profession. The result is a reference-worthy site that psychiatric residents and doctors can’t help but bookmark—a fact proven by its 63% jump in direct traffic visits one year post-launch.


63%
increase in direct traffic YoY, 3 months after launch
31%
increase in new users
17%
increase in pageviews
Born in 1970, the American Association of Directors of Psychiatric Residency Training works to further the education and professional development of psychiatry educators and program coordinators.
Visit Website
aadprt.org

Previous
How a National Dental Board Doubled Its Member Engagement
A refreshed website and ROC-P software help the American Board of Pediatric Dentistry shine

Next
How This Organic Grocer Grew Referral Traffic by 300%
An impactful web design and engaging blog restocks New Pioneer’s brand identity
