What We Did
Updated Website Readies ABPD for More Growth and Engagements
When the American Board of Pediatric Dentistry (ABPD) was ready to recharge its website and marketing efforts, the organization turned to longtime partner Informatics Inc. to bring all the pieces together. Informatics worked with the board to update the content management system (CMS), reorganized and simplified the site’s information architecture, and connected it all to ROC-P, a versatile online certification system used by ABPD. Informatics also boosted ABPD’s digital marketing efforts, including by creating high-engagement e-newsletters for members.
All together, the updates have modernized ABPD’s digital presence and positioned the organization for more engagement and growth ahead.
- Web Design
- Web Development
Certification Org | Healthcare
increase in organic traffic 2 months from launch
increase in number of engaged website sessions
average enewsletter open rate in 2020, compared to peer average 42.3%
“Informatics takes great measures to fully explain the ‘what’ and ‘why’ behind what they’re doing. It is very apparent they have experience working with non-tech clients and are sure to explain things in layman’s terms, which has always been appreciated.”
Juanita Triplett, Meeting & Project Manager, APBD
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