Digital Marketing Case Study
How Future Systems' Emails Beat the Average Open Rate by 4x
Informatics' custom-designed and targeted email campaigns keep clients clicking
What We Did
Created an engaging email that surpassed B2B benchmarks
In the same way that payroll and timekeeping specialist Future Systems helps businesses offload their payroll and scheduling tasks, the company turned to Informatics for help creating and running a monthly email newsletter to stay connected with its clients nationwide.
With the help of engaging topics and robust A/B testing, Future Systems' emails have achieved an average open rate of 43.6%—four times the industry average of 10.8%.
Seeking a multi-faceted digital marketing strategy, Future Systems also relies on Informatics for monthly social media content, blogs, and Google and Bing ads. Since partnering with us, the B2B company has reported new leads and increased brand awareness.
YoY increase in website visitors from social (Q1 2020)
Increase in Google Search Ad conversions (Q4 2019-Q1 2020)
Average email open rate on all campaigns since 2021
Accounting | Professional Services
- Web Design
- Web Development
- Email Marketing
- Analytics / Tracking
- Content Writing
- Social Media Marketing
- Google & Bing Ads
- YouTube Ads
- Motion Graphics
“We trust Informatics for the expertise and full-service approach. Any service that is doing its job, plus saving us time and money, is an easy decision.”
– Douglas Hass, Sales Manager, Future Systems, Inc.
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