What We Did

Hames Homes Revamed Digital Strategy Attracting New Buyers

As one of Informatics’ original clients, manufactured home leader Hames Homes has trusted the agency with its digital presence for more than 20 years. The company recently also partnered with Informatics to improve its digital marketing, with a new e-newsletter and a revamped social strategy aimed at attracting a new generation of homebuyers. Hames Homes now sees a significant response from Facebook and Google, with its paid and organic efforts regularly outpacing the industry and driving sales at the company’s two Cedar Rapids communities.

Services Rendered

  • Web Design
  • Web Development
  • Tracking
  • Social
  • Google Ads
  • SEO
  • Email
  • Video Production
  • Search Engine Optimization  
  • Analytics / Tracking

Website

hameshomes.com

Industry

Real Estate

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22,730

average monthly website impressions from Facebook/Google ads

5.35%

average monthly click-thru rate for Facebook ads (industry average is 0.99%)

38%

net social audience growth in first 6 months of 2021

“Frankly, I wouldn’t use anybody but Informatics for any kind of internet or social media business needs.”

    Barbara Hames, President, Hames Homes

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