Digital Marketing Case Study
How Hames Draws 70k Monthly Visits from Social Ads
Hames Homes' paid search ads cut through the clutter and smash industry averages for the manufactured home leader
What We Did
Developed engaging ad strategies that drive home sales
As one of Informatics’ original clients, manufactured home leader Hames Homes has trusted our agency with its digital presence for more than 20 years. The company trusts Informatics to manage its digital marketing efforts, including paid social and search ad campaigns designed to promote available homes and draw in potential homebuyers.
While the average click-thru rate (CTR) for a real estate ad is just 0.99%, our monthly ads for Hames on Meta properties see an average CTR of 5.11%. Other digital marketing efforts include a well-read email newsletter, and an SEO-focused blog and social strategy aimed at attracting the next generation of homebuyers. Those efforts are paying off, with Hames seeing a 12.4% YoY increase in its Facebook page followers in 2023.
Hames Homes now dominates Facebook and Google, with its paid and organic efforts regularly outpacing the industry and driving sales at the company’s two Cedar Rapids communities.
30.3k
Monthly Google Ads impressions in 2023
41.1k
Facebook Ad impressions in 2023
71k
Monthly website impressions from social ads
Services Rendered
- Web Design
- Web Development
- Analytics / Tracking
- Social Media Marketing
- Google Ads
- SEO
- Email Marketing
- Video Production
“Frankly, I wouldn’t use anybody but Informatics for any kind of internet or social media business needs.”
Barbara Hames, President, Hames Homes
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