What We Did
Liberal Arts College Boosts Referrals and Recruitment with New Site
Liberal arts leader Coe College needed to replace its sprawling, outdated website with a new one that could advance its big recruitment goals. Informatics collaborated with faculty and staff to design a robust but easy-to-use site that showcases the institution’s many programs and pathways with vivid photographs and search-friendly content.
A new content management system (CMS) with customizable building blocks allows Coe’s departments to tailor pages to their specific needs, while still maintaining consistency site-wide. The result is a dynamic, award-winning site that attracts potential students and tells the Coe story more effectively.
36.7% YoY increase in referral traffic
6.5 point YoY improvement in organic search traffic share
13.2% YoY increase in Admissions pageviews
Coe College is a selective, private, nationally recognized four-year liberal arts college providing superior educational experiences for students since 1851.