How a New Website Helped Coe College Attract 233k New Users

Boosted recruitment with an award-winning website

Cedar Rapids-based Coe College needed to replace its sprawling, outdated website with a new one that could advance its big recruitment goals.

Informatics collaborated with faculty and staff to design a robust but easy-to-use site that saw 40% more site visitors in the first 6 months after launching; today, it continues to draw hundreds of thousands of new users to "one of the best small colleges in the country."

Informatics built the site using a new content management system (CMS) with customizable building blocks, allowing Coe’s departments to tailor pages to their specific needs while still maintaining an overarching visual consistency. The result is a dynamic, award-winning site that engages potential students and tells the Coe story more effectively.