What We Did
Boosted recruitment with an award-winning site
Liberal arts leader Coe College needed to replace its sprawling, outdated website with a new one that could advance its big recruitment goals. Informatics collaborated with faculty and staff to design a robust but easy-to-use site that saw 38% more site visitors in the first 6 months after launching.
Informatics built the site using a new content management system (CMS) with customizable building blocks, allowing Coe’s departments to tailor pages to their specific needs while still maintaining an overarching consistency. The result is a dynamic, award-winning site that attracts potential students and tells the Coe story more effectively.
New users on website in 2021
Average minutes per session in 2020
More site visitors in the first 6 months of launching
Coe College is a selective, private, nationally recognized four-year liberal arts college providing superior educational experiences for students since 1851.
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