
Web Design + Development Case Study
How a New Website Helped Coe College Boost Visitors By 38%
Informatics develops a user-friendly website that draws in students and strengthens Coe's recruitment efforts
What We Did
Boosted recruitment with an award-winning site
Liberal arts leader Coe College needed to replace its sprawling, outdated website with a new one that could advance its big recruitment goals. Informatics collaborated with faculty and staff to design a robust but easy-to-use site that saw 38% more site visitors in the first 6 months after launching.
Informatics built the site using a new content management system (CMS) with customizable building blocks, allowing Coe’s departments to tailor pages to their specific needs while still maintaining an overarching consistency. The result is a dynamic, award-winning site that attracts potential students and tells the Coe story more effectively.


444K
New users on website in 2021
1:50
Average minutes per session in 2020
38%
More site visitors in the first 6 months of launching
Coe College is a selective, private, nationally recognized four-year liberal arts college providing superior educational experiences for students since 1851.

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