How a New Website Helped Coe College Boost Visitors By 38%

Boosted recruitment with an award-winning site

Liberal arts leader Coe College needed to replace its sprawling, outdated website with a new one that could advance its big recruitment goals. Informatics collaborated with faculty and staff to design a robust but easy-to-use site that saw 38% more site visitors in the first 6 months after launching.

Informatics built the site using a new content management system (CMS) with customizable building blocks, allowing Coe’s departments to tailor pages to their specific needs while still maintaining an overarching consistency. The result is a dynamic, award-winning site that attracts potential students and tells the Coe story more effectively.