What We Did

Gaining Ground with Smart Ad Strategies

When Islamic Services of America (ISA), a globally recognized Halal certification body, needed help building brand awareness in a crowded space, it turned to Informatics for a competitive website and digital marketing strategy. Informatics’ teams first created a clean and modern web design, and then implemented a multi-pronged marketing strategy combining tracking; responsive display, search and social ads; and organic social content.

Despite 2020’s difficult business environment, ISA Halal saw click-thru and engagement rates that far exceeded industry averages, and ultimately more market share. 

Services Rendered

  • Web Design 
  • Web Development 
  • Tracking 
  • Google Ads 
  • SEO 

Website

isahalal.com

Industry

Certification Board | Education

iPhone Casestudies-ISA-MobilePhone.jpg

100%+

increase in LinkedIn organic impressions  

7.6%

search ad click thru rate for 1 year-plus (3-4% average) 

33%

average increase in website sessions (YoY)

“We decided to expand our digital marketing efforts during the COVID-19 pandemic. With Informatics’ help, we were able to successfully launch Google and other online ads, and captured a bigger client market.” 

Mehnaz Afrin, Client Systems Administrator, Islamic Services of America 

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