What We Did
Gaining Ground with Smart Ad Strategies
When Islamic Services of America (ISA), a globally recognized Halal certification body, needed help building brand awareness in a crowded space, it turned to Informatics for a competitive website and digital marketing strategy. Informatics’ teams first created a clean and modern web design, and then implemented a multi-pronged marketing strategy combining tracking; responsive display, search and social ads; and organic social content.
Despite 2020’s difficult business environment, ISA Halal saw click-thru and engagement rates that far exceeded industry averages, and ultimately more market share.
- Web Design
- Web Development
- Google Ads
Certification Board | Education
increase in LinkedIn organic impressions
search ad click thru rate for 1 year-plus (3-4% average)
average increase in website sessions (YoY)
“We decided to expand our digital marketing efforts during the COVID-19 pandemic. With Informatics’ help, we were able to successfully launch Google and other online ads, and captured a bigger client market.”
Mehnaz Afrin, Client Systems Administrator, Islamic Services of America
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