Digital Marketing + Web Design Case Study
How a Global Certifier Boosted Its Ad Clicks 150% Above Average
Informatics' paid and organic social marketing services expand ISA’s reach
What We Did
Doubled ISA’s ad clicks in one year
When Islamic Services of America (ISA) needed help building brand awareness in a crowded space, it turned to Informatics for a competitive website and digital marketing strategy. In 2021 alone, ISA Halal saw a 67% year over year increase in impressions, far exceeding industry averages, and ultimately earning it more market share.
Informatics’ teams started by creating a clean and modern web design, and then implemented a multi-pronged marketing strategy combining search engine advertising, such as responsive display and search ads, and organic social content to tell their story and explain their differentiators in more depth.
ISA Halal and the Informatics team continue to collaborate today to improve and multiply ISA’s digital presence.
100%+
increase in LinkedIn organic impressions
7.5%
Google Ads click thru rate (3-4% average)
67%
YoY increase in Google Search impressions
Services Rendered
- Web Design
- Web Development
- Analytics / Tracking
- Google Ads
- Search Engine Optimization
“We decided to expand our digital marketing efforts during the COVID-19 pandemic. With Informatics’ help, we were able to successfully launch Google and other online ads, and captured a bigger client market.”
Mehnaz Afrin, Client Systems Administrator, Islamic Services of America
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