Web Design + Development Case Study
How a Linn County Agency Boosted its Web Traffic by 127%
The Solid Waste Agency increases its visibility with a new website and SEO-focused content
What We Did
Developed a new hub for public service information
Serving a population of over 220,00 people in Eastern Iowa, the Cedar Rapids/Linn County Solid Waste Agency needed a new website where residents could find important public service information quickly. Informatics’ Web Design team responded with an intuitive and easy-to-navigate site that prioritizes services and education.
Through website development, search engine optimization (SEO) and ongoing web maintenance, the Solid Waste Agency has seen an influx of visitors and customers, including a 127% jump in new website visitors in the first year alone. It is also accessible to individuals with disabilities and adheres to the Iowa Open Records Law, fulfilling the agency’s legal and community obligations.
5,000+
Unique pageviews to new Recycling page one year after launch
46%
Reduction in website bounce rate
127%
Increase in new users one year after launch
Services Rendered
- Web Design
- Web Development
- Search Engine Optimization
- Analytics / Tracking
“Working with Informatics to redesign our website and provide continuing maintenance and updates has been very positive. They worked with our staff to establish our vision and goals for the site and then implemented them. They deliver on what they promise.”
Joe Horaney, Communications Director
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