How We Helped a National Insurer Refresh its Brand Identity

Refreshed a 75-year-old brand with cutting-edge marketing and web design

National insurer UFG Insurance partnered with Informatics to freshen its brand and engage with smaller businesses, an emerging market for the company. Informatics’ teams responded with a host of full-service design and marketing services, from search engine marketing and paid social ads to graphic and web design.

A new website appeals to both customers and agents, while SEO-focused blogs and organic social media campaigns demonstrate UFG’s experience insuring businesses of all sizes. Other efforts including tracking/analytics and geofencing have allowed the company to target specific audiences around the country without over-extending its marketing budget.

The result has been a jump in UFG's social presence, more engagement among small business customers, and a new position as an insurance industry thought leader.