What We Did

Engaging customers and increasing converstions

To continue providing business owners with all their essential insurance needs and connect them with agents located around the country, UFG Insurance was looking for a partner to help with website development and executing full-service marketing initiatives.

With emphasis placed on expanding their online presence, Informatics launched a robust digital marketing strategy that has led to an increase in website views, social media engagement, and blog views. This, alongside regular web development projects, continues to engage customers and position UFG as thought leaders within the insurance industry.


Website

ufginsurance.com
ufgworthit.com
ufgspecialty.com

Industry

Insurance

iPhone UFG Insurance Mobile

29%

29.29% MoM growth for “Find an Agent” button clicks

113%

113% increase in blog views one year post-launch

8%

8% Bing ad conversion rate within first month of launch

“The Informatics team is highly capable and collaborative. They meet us at our creative strengths with their digital insights and expertise.”

Casey Prince, Assistant Vice President & Marketing Communications Manager | UFG Insurance

The UFG website displayed on a tablet
UFG surety facebook typography ad UFG Worth It spotify ad image
UFG Worthit Thank you image

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