We Test It: Google's Product Studio
Informatics tested the Google Merchant Centers Product Studio—a suite of free, AI-powered tools meant to enhance and create high-quality product images and videos. Dive in with us.
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Nov 6, 2024, 2:07 PM
Oct 11, 2024, 4:23 PM
Your Complete Guide to Local Lead Generation
It takes dedicated work and a good digital game to drive local traffic to your business. Our marketing experts break down the 3 strategies you need to know.
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Sep 5, 2024, 10:39 AM
Building a Specialty Healthcare Marketing Plan
Healthcare demands specific marketing strategies to be successful. Our experts offer their recommendations for creating a digital marketing plan that moves the needle for your clinic.
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Jun 11, 2024, 3:17 PM
Four New Paid Ad Opportunities for 2024
New advertising opportunities from Reddit, Spotify and Meta are giving digital marketers more tools to cut through the noise. Learn about them here.
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Apr 4, 2024, 9:15 AM
Search Ads vs. Display Ads: A Comparison
Search and display ads offer brands two different ways to reach customers online. Our experts break down these two ad types, and explain how you can pair them for the best results.
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Oct 13, 2023, 4:40 PM
Don't Neglect the Top of Your Marketing Funnel
Do you need top-of-funnel marketing tactics? The answer is a firm yes from us. Here's why these often overlooked approaches are critical in building your brand's success.
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Aug 14, 2023, 10:00 AM
Take Your Marketing Approach from Third to First
Digital marketing is all about analyzing customer data, but what's a marketer to do when popular data sources dry up? It's time to reconsider how you're getting to know your customers.
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Apr 26, 2023, 9:15 AM
How Do Geofencing Ads Work?
Geofencing ads can get you in front of your customers and closer to a conversion. Here’s how location-based ads can work for your digital marketing efforts.
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Oct 3, 2022, 10:40 AM
Building a Google Ads Strategy that Works
Struggling to get clicks or just intimidated by the whole process? Informatics shares how to build your Google Ads strategy for success!
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May 13, 2022, 10:28 AM
3 Marketing Strategies Worth Including in Your Nonprofit Budget
Nonprofit budgeting season is in full swing. Here are three strategies you'll want to include in your digital marketing budget and one you should probably avoid (this year).
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