Digital Marketing & Web Design Blog

Take Your Marketing Approach from Third to First

Digital marketing is all about analyzing customer data, but what's a marketer to do when popular data sources dry up? It's time to reconsider how you're getting to know your customers.

Read Article

How Do Geofencing Ads Work?

Geofencing ads can get you in front of your customers and closer to a conversion. Here’s how location-based ads can work for your digital marketing efforts.

Read Article

Building a Google Ads Strategy that Works

Struggling to get clicks or just intimidated by the whole process? Informatics shares how to build your Google Ads strategy for success!

Read Article

Nonprofit staffers building a marketing strategy with limited resources

3 Marketing Strategies Worth Including in Your Nonprofit Budget

Nonprofit budgeting season is in full swing. Here are three strategies you'll want to include in your digital marketing budget and one you should probably avoid (this year).

Read Article

4 Benefits of Google's Performance Max Campaigns

Google's Performance Max campaigns are finally here after a long wait. This new ad type can offer up powerful benefits for your search engine marketing efforts—here's four of our favorites.

Read Article

Marketers discuss digital strategy around a wooden table

Your 2021 Mid-Year Marketing Check-up

It's the perfect time to review your digital marketing strategy for gaps. Here's what we're telling our clients about the latest in web design, data privacy, video and more.

Read Article

Expanding Your Audience with Google Discovery Ads

Selling the best products and offering the best services means nothing without clients. Google Discovery Ads are now available to assist in expanding your business full of your ideal customers.

Read Article

3 Strategies to Keep Your Google Search Ads Relevant

Google search trends change frequently as consumer search behavior changes. Incorporating a strategy to make sure you are bidding on trending keywords is crucial to keeping your campaigns relevant.

Read Article