Tips, trends, and industry news about
All Things Internet®

Speech bubble asking 'What's Your Story'

3 Tips for Telling a Better Brand Story

Apr 22, 2021, 3:25 PM

Your brand story is made up of every experience and emotion you inspire in your customers, for better or worse. Here's how to make sure you're hitting the right narrative notes.

Marketing to Gen Z

Essential Marketing Tips for Gen Z Consumers

Apr 8, 2021, 1:00 PM

The Gen Z consumer base is alive and well. Learn these essential advertising tips to better market your business to the future of online users.

Customers with speechbubbles above their head

Refine Your Brand Voice in 2021

Feb 11, 2021, 4:00 PM

How you communicate with your customers says everything about your brand. Here are three tips for taking your brand voice to the next level.

2021 Digital Marketing

How Digital Marketing Will Grow Your Business in 2021

Nov 19, 2020, 4:00 PM

Binging Netflix. Working from home. Checking Our Phones. From one screen to the next, people's screen time is increasing, and digital marketing is only growing in popularity.

Managing Your Brand Voice

Strategically Managing Your Brand Voice During a Crisis

May 28, 2020, 9:30 AM

In these difficult times, it's pivotal to keep your brand's voice clear and relevant. Use the following tips to convey appropriate messaging to your consumers.

Shifting Marketing

How to Shift Your Marketing Strategy in the Midst of Uncertainty

May 14, 2020, 8:30 AM

With the impact of COVID-19 coming to light, learn ways to adjust your marketing focus and fine tune your digital strategy during this downturn.

Tips to Writing a Blog

7 Tips to Writing a Blog Post People Will Read

Mar 19, 2020, 9:00 AM

Regardless of the industry you're in, blogging has become an essential piece to every website. Learn these 7 tips on how to write more engaging blog posts.

Informatics Branding

5 Reasons to Define Your Brand

Feb 4, 2019, 9:21 AM

Image isn't everything, but it goes a long way.

Digital Marketing Benefits

7 Ways Digital Marketing Can Help Your Business Thrive

Jun 14, 2018, 2:55 PM

Whatever stage you may be in, digital marketing is a necessity. Whether your business is e-comm or not, spreading the word about your business on digital platforms is the way to go.

What Is Personalized Marketing

What is Personalized Marketing?

May 3, 2018, 10:20 AM

Personalized marketing involves the use of data-driven technology to learn more about individual consumers and deliver a unique, or personalized, marketing experience. In today's world, personalized marketing is expected by the average consumer.