How to Update Your Customer Personas with Surveys
Don't have time for months of market research? Customer surveys are one way you can update your customer personas quickly and easily. Here's how to get started.
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Jan 20, 2023, 4:23 PM
Jan 10, 2023, 10:04 AM
Ask Informatics: What is Dynamic Content?
Can dynamic content be the change your marketing needs? Learn about supercharging your web designs and emails with personalized content in this expert primer.
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Sep 20, 2022, 11:05 AM
3 Ideas for Your 2023 Marketing Strategy
Building your next digital marketing strategy? Make sure you're hitting these essential topics in digital marketing, email, social and video as you make your plans.
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Sep 9, 2022, 4:18 PM
Ask Informatics: Does My Website Still Need a Blog?
Do you still need to be writing weekly or monthly blogs? The answer is yes. From lead generation to audience engagement, here's how blogs help build your brand.
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Aug 22, 2022, 11:54 AM
Lead Generation: 6 Ways You're Doing It Wrong
Lead generation is tough, but it doesn't have to be. Our Digital Marketing experts offer up 6 of the most common lead gen errors they see when evaluating new clients.
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Aug 5, 2022, 10:36 AM
Is Your Marketing Strategy Prepared for a Recession?
You never want to end your marketing efforts in a recession, but you can't just keep the status quo, either. Here's how our digital marketing experts recommend adjusting your digital marketing strategy for the next downturn.
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Jul 21, 2022, 8:56 AM
3 Reasons to Do Marketing Training with Informatics
Training your in-house marketing team on new platforms and topics can feel like a tall order. Here’s how our digital marketing experts can make this essential activity a little easier.
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May 13, 2022, 10:28 AM
3 Marketing Strategies Worth Including in Your Nonprofit Budget
Nonprofit budgeting season is in full swing. Here are three strategies you'll want to include in your digital marketing budget and one you should probably avoid (this year).
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May 5, 2022, 11:19 AM
Web Content Writing Tips from a Recovering Editor
If you're struggling to develop strong content for your website, email marketing or blog campaigns, you're not alone. Senior Writer Adam Moore shares some tips from two decades in journalism to jumpstart your content efforts.
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Mar 14, 2022, 8:48 AM
Host a Webinar That Wows: Your Marketing Checklist
When it comes to webinars, it takes more than just a webcam and a PowerPoint deck to impress customers. Here’s our checklist for producing a session they’ll remember.
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