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Tips, trends, and industry news about
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Nonprofit staffers building a marketing strategy with limited resources

May 13, 2022, 10:28 AM

3 Marketing Strategies Worth Including in Your Nonprofit Budget

Nonprofit budgeting season is in full swing. Here are three strategies you'll want to include in your digital marketing budget and one you should probably avoid (this year).

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Web content and news coming out of a journalist's head

May 5, 2022, 11:19 AM

Web Content Writing Tips from a Recovering Editor

If you're struggling to develop strong content for your website, email marketing or blog campaigns, you're not alone. Senior Writer Adam Moore shares some tips from two decades in journalism to jumpstart your content efforts.

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Presenting a webinar to a digital audience

Mar 14, 2022, 8:48 AM

Host a Webinar That Wows: Your Marketing Checklist

When it comes to webinars, it takes more than just a webcam and a PowerPoint deck to impress customers. Here’s our checklist for producing a session they’ll remember.

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Girl on phone

Jan 11, 2022, 3:46 PM

4 Trends to Know for Your 2022 Digital Marketing Strategy

With a new year comes a new digital marketing strategy. Here are 4 major marketing trends and updates to keep in mind while creating your 2022 roadmap.

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Oct 26, 2021, 12:00 PM

Three Marketing Nightmares That Still Haunt Us

Want to avoid being the next victim of a digital marketing horror story? Here's three cautionary tales to keep in mind long after the spooky season.

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Tips for Creating an Infographic

Sep 30, 2021, 12:28 PM

5 Tips for Creating an Effective Infographic

Sharing and reading data can only be so interesting, but infographics offer a way to provide numbers and statistical information in a fun, visually appealing format.

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A photo of a woman filming herself

Sep 30, 2021, 12:00 PM

3 New YouTube Search Features You Should Know

YouTube is updating its search results to provide a more visual experience and make its content more accessible. Here's what you need to know about these new features and how they can benefit your business.

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Back to School graphic

Sep 17, 2021, 2:35 PM

Back to School: Our Favorite Digital Learning Resources

At Informatics we are constant learners and what better way to celebrate 'back to school' than with our favorite digital learning resources?

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Marketers discuss digital strategy around a wooden table

Jul 8, 2021, 8:42 AM

Your 2021 Mid-Year Marketing Check-up

It's the perfect time to review your digital marketing strategy for gaps. Here's what we're telling our clients about the latest in web design, data privacy, video and more.

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An illustrated collage of different people standing together

Jul 1, 2021, 2:42 PM

How Your Brand Can Champion Diversity Year-Round

Brands are increasingly championing diversity and social causes, but it takes more than a month-long marketing campaign to do it right. Start by being empathetic and authentic in your support, and build from there.

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