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Oct 3, 2023, 9:28 AM
We’ve unlocked multi-channel advertising success with StackAdapt. Learn more about our newest paid ads tool.
Read ArticleJun 22, 2023, 9:45 AM
YouTube advertising is a powerful, cost-effective way to add video to your digital marketing mix. Our media and creative experts share their tips for building your best YT campaign yet.
Read ArticleOct 26, 2022, 10:41 AM
Podcast advertising is an affordable, effective way to reach new audiences, but what's the right format for your brand? We dig into the three most popular options and how they work.
Read ArticleJun 30, 2022, 8:00 AM
Check out the tools we use to capture pristine, high-definition audio for your podcast and voiceover projects, in the latest installment of our media gear series.
Read ArticleJun 24, 2022, 12:33 PM
Animated videos are a fun and cost-effective way to communicate with your audience. We walk through five steps to creating an attention-grabbing video for your brand.
Read ArticleMay 13, 2022, 10:28 AM
Nonprofit budgeting season is in full swing. Here are three strategies you'll want to include in your digital marketing budget and one you should probably avoid (this year).
Read ArticleMar 14, 2022, 8:48 AM
When it comes to webinars, it takes more than just a webcam and a PowerPoint deck to impress customers. Here’s our checklist for producing a session they’ll remember.
Read ArticleJan 20, 2022, 8:27 AM
Informatics' Media Production team was asked to do a brand video for the Downtown Rotary club in Cedar Rapids. Here's how we captured the club's past, present and future with scripted and interview content.
Read ArticleJan 11, 2022, 3:46 PM
With a new year comes a new digital marketing strategy. Here are 4 major marketing trends and updates to keep in mind while creating your 2022 roadmap.
Read ArticleNov 23, 2021, 9:45 AM
The Informatics Media team was selected by the American Heart Association to create an inspiring video for its Go Red for Women Experience. Here's how we turned an hour of interview footage into a tight fundraising video.
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