How to Update Your Customer Personas with Surveys
Don't have time for months of market research? Customer surveys are one way you can update your customer personas quickly and easily. Here's how to get started.
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Jan 20, 2023, 4:23 PM
Jan 10, 2023, 10:04 AM
Ask Informatics: What is Dynamic Content?
Can dynamic content be the change your marketing needs? Learn about supercharging your web designs and emails with personalized content in this expert primer.
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Sep 20, 2022, 11:05 AM
3 Ideas for Your 2023 Marketing Strategy
Building your next digital marketing strategy? Make sure you're hitting these essential topics in digital marketing, email, social and video as you make your plans.
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Aug 22, 2022, 11:54 AM
Lead Generation: 6 Ways You're Doing It Wrong
Lead generation is tough, but it doesn't have to be. Our Digital Marketing experts offer up 6 of the most common lead gen errors they see when evaluating new clients.
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Aug 5, 2022, 10:36 AM
Is Your Marketing Strategy Prepared for a Recession?
You never want to end your marketing efforts in a recession, but you can't just keep the status quo, either. Here's how our digital marketing experts recommend adjusting your digital marketing strategy for the next downturn.
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Jul 21, 2022, 8:56 AM
3 Reasons to Do Marketing Training with Informatics
Training your in-house marketing team on new platforms and topics can feel like a tall order. Here’s how our digital marketing experts can make this essential activity a little easier.
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Jul 18, 2022, 8:56 AM
How to Choose an Email Marketing Platform for Your Business
Given that email marketing is one of the most cost-effective ways to communicate with your audience, it's a no-brainer for most marketing strategies. But with all the email marketing platforms out there, how do you choose? Here are three key factors to consider.
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Jul 8, 2022, 10:31 AM
How to Leave a Lasting Impression at a Business Conference
Need to build out your digital marketing strategy for your next business conference, but not sure where to start? Here are four recommendations from our expert marketers.
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Oct 21, 2021, 12:58 PM
Creating an Email Newsletter Your Audience Actually Wants to Read
Email marketing can be a valuable and inexpensive way to drive conversions—you just have to do it right. Check out these tips for building a successful email newsletter your readers will open and share.
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Jul 8, 2021, 8:42 AM
Your 2021 Mid-Year Marketing Check-up
It's the perfect time to review your digital marketing strategy for gaps. Here's what we're telling our clients about the latest in web design, data privacy, video and more.
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