Are you managing an architecture website but not seeing the ROI you had expected? One major reason for this could be a lack of search engine optimization. Search engine optimization (SEO) refers to the ongoing process that helps you rank in search results. By maintaining a strong SEO strategy, you are likely to rank higher in search results and by ranking higher, you are more likely to see a greater ROI. To help you get started with your SEO strategy, we have outlined 3 steps. Let’s get started!
3 SEO Tips for Architects
1. Go Responsive
2016 is the year of mobile first and if you haven’t yet optimized your website for this trend, you are running out of time. Search engines are beginning to use mobile friendliness as a ranking factor in their search results. If your site is not mobile friendly, your search engine optimization strategy is in trouble. According to BOP Design, 60% of internet access is mostly mobile. Without a responsive website, you are losing leads daily. People are searching for everything on their mobile devices from doctors to restaurants and yes, even architects.
In 2016, make it a priority to retrofit your website for responsive design or overhaul your design altogether to make it mobile-friendly. Don’t make your users pinch and zoom when looking for a contact form or your portfolio. Make it easy with responsive design technology!
2. Optimize Meta Data for Keywords
One of the first things you should do when tackling your SEO strategy is identifying your targeted keywords. Targeted keywords are those words or phrases that you want to be found for in search results. Conduct a little bit of research to determine which keywords make the most sense for you. For example, which gets more search volume: architecture firm or architectural firm? Once you have identified your top keywords, you will want to work those into your content as well as your Meta Data.
Meta data refers to the HTML tags on each page of your website that communicate a title and description for that page to search engines. Check out our blog for help creating awesome Meta tags for your website.
3. Implement a Content Management System
Whether you prefer Concrete5, WordPress, Drupal, or Joomla, having a content management system will place you miles ahead in your SEO strategy. Content management systems (CMS) allow you to update your website content without going through your developer. This helps you keep your content fresh and up to date at all times, which search engines love!
With a CMS you will be able to manage a portfolio of your work, keep the contact information for architects at your firm updated, oversee a blog and more. If you are redesigning your website in 2016, a CMS is an absolute must.
If you need assistance with managing an SEO strategy for your architecture website, please contact Informatics.
View the other Architecture digital marketing blogs from this month: