Architects: you can blog too! Blogs offer so many benefits from search engine optimization to client relationship building. We understand that blogging takes time and may seem like a hurdle you don’t want to jump but we can assure you that you’re psyching yourself out. These 3 simple keys to blogging will help you get started on your architecture blog and maintain it overtime.
Know Your Audience
Before you begin blogging, you must first identify your target audience. Blogging without a clear definition of your readership is like shooting in the dark. Determine whether you will be targeting current clients, prospective clients, or both. From there, identify the key demographics of those readers. Are they young or old, male or female, local or national? Knowing who your audience is and what they are interested in will help you come up with relevant blog topics and hone your voice.
We also advise against tackling this task on your own. Form a small committee to brainstorm and determine who your audience consists of. Having others’ feedback will help form a well-rounded and exhaustive list of audience members.
Create a Search Engine Optimized Editorial Calendar
Now that you know your audience inside and out, it is time to develop a calendar. This calendar will help you decide what you will post, when you will post it, and how it will help your search engine optimization (SEO) strategy.
Start out with weekly blog posts in order to establish a schedule that readers can rely on. Outline a quarter’s worth of blog post topics in your editorial calendar in order to stay ahead of schedule. Identify which keywords you will be targeting in each of these blog posts. If you need assistance coming up with blog topic ideas, check out our blog on 10 ways to generate new blog topics.
Make it Visual
At the end of the day, your biggest selling point is your final product. People looking to hire you are seeking examples of successful projects you have worked on. They want to see what your style is like and how you tackle a specific task. To support this, you will want to make your blog posts visual. People love images and as you have heard many times before, a picture is worth a thousand words. Whether you are writing a case study, answering a frequently asked question, or exploring design trends, include photos of your work for a better chance of converting!
Don’t put this fantastic digital marketing tactic off any longer. If you need assistance with managing an architecture blog, contact Informatics.
View the other Architecture digital marketing blogs from this month: