Are you struggling to come up with blog topic ideas for your business-to-business (B2B) company? Whether you’re just getting started or your content needs a refresh, try out these 5 slam-dunk topic ideas.
This one may seem a bit obvious and yet it so often gets overlooked! Case studies are great because they showcase how your company solved a problem for a client and offer detailed examples of the work you do. Decide which project and client you would like to write a case study on and ensure that you will have all of the important information you need. That means data to show your success, a story to outline the client’s problem, and a testimonial from the client to support your study. If you are going to write a case study blog, go big or go home. Really dive in to what worked, why it worked, and provide the evidence to support it!
Do you have one person in your office dedicated to writing blogs? That’s just fine, but every once in awhile recruit someone with a different point of view to write. Ask an expert in your office with knowledge on a specific subject to blog about that subject in the first person. Not only will it provide a different perspective to your company blog, it will be perceived as highly trusted knowing it came from the company expert in that area.
Conference or Event Recap
If you just attended a conference or event in your industry, capitalize on that content and write a recap blog. Providing a recap to your followers who were unable to attend the event will help them to see what they missed and view you as the trusted source for industry information. Not only can they rely on you to keep them in the loop, they will also view you as an industry leader because you attend these important events.
Is there something big going on in the news that relates to your industry? If it is not directly related, could you draw some sort of comparison between your company and this event? According to Denamico, newsjacking is “when you piggyback on to a bit of news which is trending and relate it to your business.” While you will need to jump on this piece of news and turn the blog around in a short amount of time, newsjacking is a great way to show your followers that you are up to date with current trends.
From back to school to St. Patrick’s Day, see how you can relate your company’s services to seasonal topics. For example, if the New Year is just around the corner, let your readers know what your industry predictions are. We all have predictions for what trends will be popular in our industry each year, so why not share your professional insight with your clients? Conduct a little research and make a list of what you think will be in and what will be out this time next year. Invite your readers to share their insights as well and engage with them in the comments section!
At the end of the day, if your content is useful and intriguing, many of your readers will stick around! Keep these 5 topics in mind and try to expand on them as you make your blogs your own. If you need assistance with blogging, contact Informatics. Our content marketers would be happy to help you get started or maintain your blog in the long term!
View the other B2B digital marketing blogs from this month: