Real estate agents often face a unique challenge when it comes to competition. Not only are real estate agents competing against other companies, they are competing against agents within their own company. For that reason, personal search engine optimization is very important. Here are a few best practices to keep in mind.
As a real estate agent, you are most likely focusing on buyers and sellers in a specific geographic location. When potential buyers are looking for a real estate agent in New York City, they are going to specify the location in their search criteria. Otherwise, they may end up with results from Los Angeles, Dallas, or Chicago. For this reason, it is very important to specify the location you service in all of your online marketing content. From the description in your LinkedIn profile to the Meta tags on your personal webpage, indicate the city, region, or state that you operate in.
Find a Niche
In addition to searching by location, users are also likely searching by niche. For example, they may be interested in a “real estate agent for first-time home buyer” or “homes for sale in residential neighborhood”. Decide what your niche market will be and cater your content to that. If you include those key terms in your digital content, you will likely be found by your target demographic.
Start a Blog
Starting a blog will help your search engine optimization thrive in a number of ways. Blogs provide fresh content (which search engines love), opportunity for you to utilize your target keywords, and position you as a subject matter expert. Begin blogging on a variety of topics directly and indirectly related to real estate and you are sure to generate new leads.
Social media also improves your search engine optimization by increasing your online presence, increasing your inbound links, and utilizing your keywords. Get social by creating a personal LinkedIn profile, Facebook page, and/or Twitter account. Include “Realtor” in your title and cater your posts to your target demographic. For example, your Twitter handle could be @RealtorJoe. Improve your SEO by utilizing your social media sites to reach new prospects, interact with current clients, and connect with other professionals.
If you are a real estate agent and need assistance with managing your search engine optimization strategy, contact Informatics.
View the other Real Estate digital marketing blogs from this month: