Why Inbound Links Matter for Your Website

Jun 30, 2015 | Search Engine Optimization

An inbound link refers to any website that links to your website. They are an important element of SEO that help determine a website’s rank in search results.

Why inbound links matter

What Is An Inbound Link?

An inbound link refers to any website that links to your website. There are a number of different types of inbound links. Here are just a few:

  • Social media
  • Industry directories
  • Local organizations or chambers of commerce
  • Clients you work with

Why Inbound Links Matter

Inbound links are an important element of search engine optimization (SEO) that help determine a website’s rank in search results. When a website has multiple relevant inbound links, it is a sign that the content is useful.

The quality of the link does matter. An inbound link from CNN is considered a higher quality link than one from a one-page blog. The more useful and higher quality a website appears the more benefit it has to the overall SEO of the website.

Having more inbound links boosts the overall trustworthiness of your website. In order for a search engine to recommend your website, they want to know that it will be a good recommendation. The number of inbound links helps with this.

How to Increase Inbound Links

There is no automatic way to get inbound links to a website; it takes leg work (i.e. asking others to link to your website). Here are a few things to consider when seeking out additional inbound links:

  1. Make sure that all of your social medial pages link back to your website. For example, your Facebook page should have a link to your website within the contact information.
  2. Create a list of organizations you work with on a regular basis and begin contacting them. Most of the time if you ask someone they will be willing to help.

To learn more about search engine optimization make sure to check out the additional SEO blogs on our website.

If you need assistance with setting up and managing an SEO strategy, contact Informatics.