What is the purpose of having a website if no one is going to look at it? After spending so much of your time and money on a powerful marketing tool, don’t you want to show it off? The number one way to get more eyes on your website is through search engine optimization (SEO). If you or your company’s stakeholders are unsure as to why they should care about SEO, let us break it down for you.
1. Competitive Advantage
Just like you, your competitors are also online. To ensure that prospects visit your site instead of your competitors’, you will need to implement a search engine optimization strategy. Consumers utilize search engines to research companies to meet their needs. If you are not optimizing your website content for those common search phrases, and your competitors are, you will lose the prospect each and every time. Assuming you want to remain competitive in your industry, SEO is an absolute must.
2. Broader Reach
In general, search engine optimization is a great way to increase your brand awareness and reach prospects in new ways. Without a website and a solid SEO strategy, it is nearly impossible to gain new clients in other cities, states, or countries. The internet is expansive and far-reaching, providing endless opportunities to reach new and unique prospects. If you can dream up your target audience you can reach them utilizing search engine optimization and online marketing strategies.
Ranking high in Google’s search results sends a great first impression to prospects. You could be the best plumber in the Midwest, but if you come up on page 3 of Google, no one will give you the chance to prove it. By ranking higher in search results, you appear more credible to prospects. So even if you don’t mind a third page ranking, your prospects do which will negatively affect your business over time.
4. Higher ROI
A great selling point to search engine optimization is that it is measurable. There are various tools you can use and strategies you can put into place to measure your SEO performance and record return on investment (ROI). Not only is SEO measurable, but it produces a higher ROI by sending more leads to your website. Without SEO, your website will be seen by fewer people, reducing your chances of converting prospects into customers. When you kick off your SEO initiatives, invest in an analytics tool and begin gathering data immediately.
Have we convinced you yet that search engine optimization is a worthwhile endeavor? If so, contact Informatics for assistance with getting started. We would be happy to help you get your SEO strategy off the ground!