Google Search Ads vs. Google Shopping

Aug 18, 2016 | Google Ads

From Google Shopping and Search Ads to Display Network and App Advertising, there are a number of ways to advertise with Google. Which is right for you?

Google Search Ads vs. Google Shopping

From Google Shopping and Search Ads to Display Network and App Advertising, there are a number of ways to advertise with Google. A single company could choose all of the above or just one type of advertisement. Within this blog we are going to focus on Google Shopping and Search Ads.

What are Google Search Ads?

Google Search Ads are one of the most common forms of AdWords advertising. These ads appear within Google searches. They often appear at the top or along the right side of Google. A search ad is typically text focused.

Google Search ads are an effective way to expand a company’s reach to their prospective users. Thousands of people use Google every day. With Google search advertising a company can target specific keywords, then relevant users will be exposed to a company that they might not have been familiar with.

What is Google Shopping?

Google Shopping is similar to search ads in that they appear within Google searches. The main difference is Google Shopping is product focused. A Google Shopping ad would include name, description, image, and price. These would also primarily appear within the “Shopping” tab of Google.

Google Shopping is extremely beneficial in converting sales for a company. By using Google Shopping a user can quickly compare products and pricing to determine which best fits their needs. Google Shopping is also visual which helps a user to see a product before they purchase.

Google Shopping or Google Search Ads?

Now that you know the basics, which is right for your company? If you do not have several products that are available online for purchase then Search Ads are your best fit. If you do have products, ask yourself the following questions:

  • Competition: How much competition is out there for your products? If there is a lot you will probably need a larger budget to advertise with.
  • Price: Are your prices the most (or least) expensive compared to others online? If your prices are higher it will be important to showcase what makes you unique, since price is so important.
  • Unique Selling Position: What makes your products unique compared to others? How will you stand out? From free shipping to bundles, users are always looking for the best deal. Make sure you know what makes you unique.

Still, have questions about Google Search Ads or Google Shopping Ads? Contact Informatics today.

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