According to Invesp, word of mouth marketing drives $6 trillion of annual consumer spending and is estimated to account for 13% of consumer sales. As one of the most easily accessible forms of online word-of-mouth marketing, customer reviews can significantly affect the decisions consumers make.
When focusing on marketing your business, encouraging customers to review your company and recommend your services to others is an important step toward improving your online presence. The digital marketing experts at Informatics recommend using these three strategies for increasing positive online reviews.
1. Set Up a Google My Business Account
According to Google, 80% of consumers use a search engine when looking for information about a business. If your business is not showing up as a Google My Business listing on the right sidebar when consumers search your business name on Google, you are missing a valuable marketing opportunity. Learn more about the importance of your Google presence.
Once you set up your account, users will see a link to your website, company images, your phone number, hours, location and more. They’ll also have access to reviews of your company. Good reviews and a high rating can lead to increased website traffic and lead generation.
2. Ask Past Clients
The easiest way to get more reviews is to simply ask past clients who were satisfied with your services or products to review your business online. Why not take advantage of the great relationships you’ve built with your clients? They will often be happy to recommend your company if they see you as a trusted partner, and their firsthand experiences with your company are exactly what potential customers are looking to hear about!
3. Post on Social Media
Another way to boost your reviews on platforms like Facebook is to ask your audience to review your company on the platform. Use a visually engaging graphic to capture the attention of your followers.
4. Utilize Email Campaigns
Like social media, email is a great place to ask your following to review your company on Google and social media platforms. Email subscribers are typically already fans of your brand, so it is logical that they would be willing to complete a review. Make sure that your graphics are attention-grabbing and link to the review pages to make completely the action as easy as possible.
5. Do a Social Media Giveaway
Launching a giveaway on social media is one of the best ways to motivate followers to complete a conversion. Whether it’s sharing your page with their friends or reviewing your company, incentives are proven to be successful consumer motivators.
Now that you have several strategies for boosting your company reviews under your belt, you can start putting them into practice! Contact Informatics Inc. for assistance developing a digital marketing strategy that improves your online presence.