For years Google has been preaching the importance of local search rankings. They have now started rolling out the latest algorithm update to address these needs, titled "Nov. 2019 Local Search Update". But what exactly was included in this, and how will this affect your Google search results?
Nov. 2019 Local Search Update
The main function of this update is to improve the grasp on user searches that have local intent, even if the localization was not specified in their search. This means that users will be able to effortlessly find more relevant results. This is huge for local businesses, especially for those in the customer service industry.
For example, instead of having to search for "auto repair in [city, state]" or "auto repair near me" users can now simply search for "auto repair" and localized results should appear.
From the December 2, 2019 messaging it appears that this is a global update, affecting users all around the world. With that in mind, it is clear that this addition to the algorithm is a concept Google takes very seriously and is most likely a permanent addition. Expect this to affect a very wide range of search results.
What to Do Now?
This update does not call for any immediate or drastic changes to your site. The most important thing that you can do is be clear on your messaging, location, and services. Keeping your site information relevant to your business goals will allow the algorithm update to find your site even quicker than before.
Alongside this, you'll want to be sure your Google My Business listing is up to date with current and relevant information. If users can more easily find your company's information, you'll want to be sure it's correct!
This is a very exciting update that shows the positive advancements Google is producing within their algorithm. One step in the right direction, working to improve local search results with even more relevant information than ever before. With any questions on improving your websites content for local searches, be sure to contact the Digital Marketing team at Informatics today!