Your consumers are tired of just seeing large amounts of text and statistical data in your presentations and digital marketing content. You want something different, something that will grab attention and make your content stand out from your competitors. Data or large amounts of text can be boring especially when put up on social media or blog channels where images and photographs are constantly complementing a status or story. The key is to make your content visually appealing. So, start thinking about incorporating an infographic. There are three successful types of infographics you can create based on the kind of information you want to share:
1. Statistical
One of the most popular infographic templates is one based on data and numbers. All infographics should have a compelling story, useful data for support, and visually appealing illustrations to emphasize the content. A statistical infographic will use large bold text to illustrate the data in an order that makes the most sense to the storyline. Data can be boring to read but when displayed in a creative way your audience will pay attention to the numbers!
2. Informational
This type of infographic is equally as popular however, instead of using numbers, it implements text-based information. Because it is focused on text, it covers a broad range of other templates. This could include brochures, instructional guidelines, even short presentations. The best way to incorporate text with any template is to use lists. Consumers like bullet points, numbers, and easy ways to read short text fast. When creating your infographic, constantly think about the direction your consumer is reading and create a storyline that makes the most sense. All parts of your content will be read and understood by your consumer once created properly.
3. Process
Infographics that display a process show points in a linear order. They break down a task into a series of easy-to-follow steps. The goal of this kind of graphic is to turn complex information of any sort into easily understood concepts. The key to a successful process infographic is being able to clearly label directions so a consumer can easily follow all steps. Using icons and numerical lists help lead the viewer through each of these steps. After reading, a consumer should feel prepared to complete the task included.
Bring out your creative side and create infographics to implement within your digital marketing strategy. The results will prove just how effective they can be. Want us to produce personalized infographics for your company? Contact us today!
