5 Ways Your Business Can Benefit From a Blog

Feb 6, 2018 | Content Marketing

Starting a business blog offers several benefits. It can be intimidating at first, but it is sure to improve overall awareness of your business!

Blog Benefits

Starting a business blog offers several benefits. With social media being the powerhouse of local and corporate businesses, blogging can play a large role in finding success. Blogging can be intimidating at first, but it is sure to improve overall awareness of your business!

1. Cater to Your Unique Audience & Grow Interest

Every business and organization serves a different community, lifestyle, or audience. A blog is a unique way to connect with them! This is also a great chance to intrigue potential customers. A blog specific to your industry is exactly what consumers are looking for. 

2. Drive Traffic to Your Site & Improve SEO

With content that is up-to-date and fresh, your SEO will improve. Blogs often perform better in search engines due to the content being current and high quality. Not only will blogging improve your SEO,  your site will also receive traffic from social media. If you plan to share your blog on Facebook, LinkedIn, Twitter, or other social media platforms, it is more likely to get more views and shares! 

3. Boost Reputation/Trust

Blogging encourages your business to do deeper research in your field. By becoming experts at what you do, sell, or offer, you gain trust and boost the overall reputation of your company. 

4. Establish Your Brand

Along with boosting your reputation, blogging gives you the opportunity to establish your brand. How do you want to be thought of? What are your brand's values? Why should people hire you, buy your products, or invest in your business? 

5. Collect Email Addresses of Potential Clients

When blogging, be sure you have a subscribe button. Subscribing allows clients and potential clients to stay up to date on who you are and what you are doing. This encourages familiarity with your brand name as well as your role in the industry. 

Don’t put this fantastic digital marketing tactic off any longer. If you need assistance with blogging, contact Informatics today.