Who We Are: A Day In The Life At Informatics

Feb 6, 2020 | Inside Informatics

Our team of digital marketers, developers, engineers, media specialists, IT Administrators, designers and business strategists love all things internet.

A Day at Informatics

Have you ever wondered what goes on behind the scenes at Informatics? Made up of digital marketers, developers, engineers, media specialists, IT Administrators, designers and business strategists, our team focuses on helping organizations reach their goals everyday. Here is a breakdown of what our web experts do.

Developers, Designers & Engineers

CODE red, CODE blue. Whatever urgent code, our web and mobile experts have you covered. 

  • Web Design & Development: We design and developing customized websites, built for the best user experience possible.
  • E-Commerce Websites: E-commerce is no longer a hassle. Our team creates an intuitive shopper experience by maintaining inventory management and streamlined checkout processes. 
  • Content Management Systems: Our website developers create sites from scratch. It's a given...they make sure your site has EVERY feature you're looking for. A CMS (Content Management System) is fast, functional and perfectly tailored to your business outcomes.
  • Custom Applications: You're going straight to the entree, huh? Why not get a customized app beforehand? 76% of businesses using a custom app see a return on investment. Let us take care of that app while you sit back and relax.
  • Web Content: We make sure the content on your website is web friendly, visually appealing, direct and focused on converting your customers. When people search "(Your business category) near me" and click on your website, they will make a conscious decision within the first second if they will stay or leave, based on the appeal of your site. So what are you doing to make sure they stay? 

Digital Marketing

You want the world to know about your business. If you don't, you should reconsider your marketing strategy. Our dedicated marketing team helps businesses with outreach, branding and so much more! 

  • SEO & SEM: Our team of, Google Certified, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) experts help your site, brand and identity become more noticeable. You want your business to pop up on the first page of search results. So our team goes to work on keyword research for your specified industry, creating and maintaining content for your custom landing pages, researching your primary target demographics and creating mass exposure.
  • Content and Social Media: We are staffed with social media gurus and content wizards. We will take your "basic" Social Media, email and marketing plan and make it grow! We assist with ongoing social media monitoring for any questions, complaints, or recommendations your business receives. We write industry specific blogs, create emails with customized templates to send out to your target demographic and even create graphics from scratch! Visual Content receives 87% more engagement than posts that are just text. All you have to do is watch your business climb to the top of search results.
  • Affiliate Marketing: Not all businesses are made for affiliate marketing, but if your industry can find a niche, there is a big revenue opportunity. Our team communicates and works with world renown sites, daily, to create the best possible revenue outcomes for your business. Publishers, such as Ebates/Rakuten, Honey, BeFrugal and Brad's Deals, look to our expert staff to create the best deals possible that they can push to their own audiences, receiving a small commission for their exposure. 

Video & Photography

The digital world is growing exponentially, and there is no stopping that in our future. We are a society that needs information right away, and our smart phones allow us to have that knowledge within seconds. 

  • Video and Storytelling: Our in-house digital recording and live studio is no small feat. We have everything you could ever need to get your message across. Narrative stories actually have the power to change minds. Storytelling is one tool that can alter a person's thoughts. Our team is staffed with video production, editing and digital sound professionals. Our Industry leading camera, lights and mics will make your visions become a visual masterpiece. 
  • Photography: We check off all the boxes when it comes to your photography needs. Company head shots, corporate culture, personal portraits and lifestyle photography can all be captured by our professional photographers. Our Photoshop experts will make sure your photos are just the way you want!
  • Animation and Motion Graphics: If you don't have a team of editors on staff, no worries! We can provide animation/motion graphics, fully edited videos, and even live stream straight from our studio!

All in all, Informatics Inc. is a Web Design and Digital Marketing Agency. What makes us different from everyone else is our dedicated group of web, marketing and media experts. We are a close nit group that thrives off each other's successes. We aren't happy until you are. Your business results are our results! We strive to go above and beyond your business expectations and plan to do just that.

If you're interested in how we can help your business grow, please contact us!