What is Search Engine Optimization?

Jul 25, 2019 | Search Engine Optimization

Learn some simple things you can do to up your SEO game. Understanding how to optimize your website can be a great first step in gaining visibility on your website.

Search Engine Optimization, or SEO, is the process of optimizing your website so that a search engine will show it to potential users in search of something specific. This includes using keywords in the content on your site that reflect the products and services offered, or making sure the links within your site work. Not only is SEO about driving traffic to your site, but it is also about producing a great user experience.  

Before you jump into searching for things that need to be fixed within your site, it might be helpful to know some of the common concepts associated with SEO.

Buzzwords to Know

Crawling is the start to seeing how accessible your site is. The search engine discovers your page and any potential problems through this process. Indexing is the way that your site shows up to a search engine, meaning if it is not in a search engine index users will not be able to find it. Keywords are the language or phrases that potential leads use to find your site. This is the way that search engines know to show your website in specific search results. 

Accessibility to Crawls

Crawls allow for search engines to see what is going on throughout the site. This provides the opportunity to catch things within the site that might be incorrect. This includes broken links, links that are not secure, and missing meta descriptions. Crawling is an important process to make sure that the site can be easily used and indexed. Common initial errors include missing and duplicate Meta Page Titles, Meta Descriptions, and Image Alt Tags.

Compelling Content

This means that the content on the site is relevant to your business and utilizes targeted keywords that draw people to the website. This can include blogs that outline or describe services that you offer, or just making sure that your site offers a  comprehensive view into your company. Content is one of the most important ranking factors for websites and is what will attract visitors to your website. It affects the perceived value and relevancy of your website to a potential customer. 

Keyword Optimization

Utilize words that will draw users to the website. This means picking words that potential customers would use to find your business. This means digging into what customers search when they find your company and what sets you apart from competitors but makes you a part of the industry. Make sure the words that are significant to your business are mentioned often; the more the keyword is used the more likely people will find your business when searching for that word. Try using phrases that also describe your company to avoid competing with others. For example using "homes for sale" or "homes near me" to  promote a realtor. 

The Digital Marketing experts at Informatics are well versed in SEO and can help you start getting the most out of your website. Contact us to find out how to make your website more visible today!